Large Wedding Party Interactive Tool

In an effort to capitalize on the growing trend of large wedding parties, Men's Wearhouse Tux wanted to develop a fun interactive tool to target those parties and help guide the bride and/or groom in booking a larger quantity of tuxedos. We intended to use the tool as a way to position ourselves as the best place to rent for large parties because of our range of sizes and styles, multiple locations across the country and our group manager system and app. Our slider system worked for those who already knew the numbers in their party, whereas an alternate checklist form was designed to help guide those who weren't sure who they needed tuxedo rentals for. Both directions encouraged the upsell by letting the customer know how much closer they were to a free rental or free suit for the groom. Examples from our "Real Weddings" gallery were included to inspire the bride and groom visually. Lastly, the various tools the wedding party can use to make their rental experience easier were provided in one location below the interactive experience.

Designer: Caprice Hall | Illustration: Teddy Hose