Winevertising: marketing, branding and label design

Print Ad for Food + Wine highlighting the winemaker, Richard Arrowood's meticulous obsession with winemaking.
Photographer: Sara Sanger
Client: Jackson Family Wines
for Duncan Channon (CD: John Munyan)

Wine label and photo art direction for the launch of a new wine brand.
Client: Jackson Family Wines
for Duncan Channon (CD: John Munyan)
Photography: Sara Sanger

Printed launch materials and tasting notes cards

Tasting note sheets and cards

foil printing detail

Embossing detail

foil detail on map of vineyards

foil printing detail on back of folder pronounciation


Wine label design concepts for a Tuscan winery.
This concept incorporates the Tuscan sun and a graphic representation of the winery's iconic arch entryway.
Client: Jackson Family Wines
for Duncan/Channon

Wine label design concepts for a Tuscan winery.
This concept the shape of the Tuscany region with a decorative Italian flourish and on one varietal the archway is represented.
Client: Jackson Family Wines
for Duncan/Channon

Wine label design concepts for a Tuscan winery.
This concept features the type treatment adapted from the archway itself as the hero along with a rendering of the archway in colors associated with the region.
Client: Jackson Family Wines
for Duncan/Channon

one of multiple proposed name and packaging designs for an emerging wine brand.
Client: Jackson Family Wines
for Duncan Channon (CD: John Munyan)

one of multiple proposed name and packaging designs for an emerging wine brand.
Client: Jackson Family Wines
for Duncan Channon (CD: John Munyan)

Catchwire was the proposed name of an emerging potential lower pricepoint white wine that had a younger target audience. "Catchwire" is what is used to hold up the vines in a vineyard, so the label designs incorporated that as a visual element.
Client: Jackson Family Wines
for Duncan/Channon (CD: John Munyan)

one of multiple proposed name and packaging designs for an emerging wine brand.
Client: Jackson Family Wines
for Duncan Channon (CD: John Munyan)

Label concepts for a small California winery
Client: Block Nine
for Macchiatto Design

Point of Sale campaign for Blackstone wines leading customer to believe you will want to drink a lot of it...
Responsible for: Initial concepting, photo art direction and design
Case cards, wine detail sheets, and tasting notes.
Client: Constellation Wines
for Duncan Channon (CD: Anne Lemme)

Point of Sale campaign for Blackstone wines leading customer to believe you will want to drink a lot of it...
Store Display
Client: Constellation Wines
for Duncan Channon

Wine detail sheets and tasting notes.

Design for pocket size trifold brochure for Tuscan wine brand.
Client: Jackson Family Wines
for Duncan/Channon

Design for pocket size trifold brochure for Tuscan wine brand.
Client: Jackson Family Wines
for Duncan/Channon

Design for pocket size trifold brochure for Tuscan wine brand.
Client: Jackson Family Wines
for Duncan/Channon

Design for pocket size trifold brochure for Tuscan wine brand.
Client: Jackson Family Wines
for Duncan/Channon

Client: Diageo Wines
for Duncan Channon

Client: Diageo Wines
for Duncan Channon

Employee purchase brochure for the holiday season.
Responsible for bottle photo art direction and brochure design.
Client: Diageo
for Duncan/Channon

Employee purchase brochure for the holiday season incorporated foods that are common in wine tasting flavor profiles along with holiday ornaments.
Responsible for photo art direction and design.
Client: Diageo
for Duncan/Channon

Employee purchase brochure for the holiday season incorporated foods that are common in wine tasting flavor profiles along with holiday ornaments.
Responsible for photo art direction and design.
Client: Diageo
for Duncan/Channon




























