http://www.larissawaters.me/dads-know-2015 daily 0.75 2015-06-25 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1435209337302-37OAZLLV7GQWHZC38JNZ/M36421_1523418MW_V1.jpg Dads Know 2015 - Store Signage - Campaign https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1435209337302-37OAZLLV7GQWHZC38JNZ/M36421_1523418MW_V1.jpg Dads Know 2015 - Store Signage - Campaign https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1435209340709-KLSS2BEROEQKSEBGI95M/M36423_1522604MW_V2_R2.jpg Dads Know 2015 - Store Window Vinyl - Sale https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1435209359003-LQ7IWCTBSYMVFF7O91OT/M36447_1523420MO_v1.jpg Dads Know 2015 - Additional Store Signage for Moores (Canada) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1435209358359-HK8VWQFIHS40PRSVTVS5/M36447_1523420MO_v2.jpg Dads Know 2015 - Additional Store Signage for Moores (Canada) 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"Lovers & Fighters" for Hangr16 http://www.larissawaters.me/identity-1 daily 0.75 2014-03-31 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396237082713-3LNWOSZFEKKJN1ULIHCW/bruto.jpg identity - Personal Vineyards at Brutacao explorations Exploration of logo redesign to refine griffin mark and add typographic elements. (for Marcus Associates) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396237082713-3LNWOSZFEKKJN1ULIHCW/bruto.jpg identity - Personal Vineyards at Brutacao explorations Exploration of logo redesign to refine griffin mark and add typographic elements. (for Marcus Associates) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395897300900-QP5VGOF2GPAML0CZG4G7/brutocaovineyard.jpg identity - Personal Vineyards at Brutocao Final logo redesign (for Marcus Associates) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396237202622-YKV48BH6ZQ37Y578IIEN/tenuta_logo.jpg identity - Tenuta Di Arceno Logo redesign for a Tuscan winery. Typography was inspired by the original lettering found on the winery's stone entryway. (for Duncan/Channon) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396241697317-XWX7ADQMLXBQH8PX8JZS/tenuta.jpg identity - Tenuta di Arceno exploration One of three proposed packaging design concepts using the new logo and a rendering of their iconic archway   https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396237111461-4W82XDM6SKTDNUG22KM5/firehouse_logo.jpg identity - Firehouse Animal Health Center Logo design for a Colorado animal hospital. (for Marcus Associates) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395897376897-952XAW8HHNJZFNLWJUA6/Firehouse_stage3_01-Firehou.jpg identity - Firehouse Animal Health Center identity system (for Marcus Associates) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396237136051-XTIPN78NG4YHEQVNT1MY/surescripts.jpg identity - Surescripts Logo design for an electronic medical records company. (for Duncan/Channon)   https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396237506694-MUGYFF2J17XQX7ZVBAAF/surescripts_web.jpg identity - Surescripts Logo usage on web portal. (for Duncan/Channon) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396237135184-25FHR8N8KIQBAHC265MO/globes.jpg identity - Surescripts explorations alternate preliminary marks explored for Surescripts. (for Duncan/Channon) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396237135879-UXM4NG7L2365T1MU6RB0/RWLC_logo.jpg identity - RW Land and Cattle Co. 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Client: Jackson Family Wines for Duncan/Channon https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1401686966254-9EOOIG2J1HL257ZPJVPT/LW_samples_Page_37.jpg wine - Andiron brand/packaging concept one of multiple proposed name and packaging designs for an emerging wine brand. Client: Jackson Family Wines for Duncan Channon (CD: John Munyan) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1401686977141-GIH6KBFFMWM7VXE2FD8V/LW_samples_Page_39.jpg wine - Farrier brand/packaging concept one of multiple proposed name and packaging designs for an emerging wine brand. Client: Jackson Family Wines for Duncan Channon (CD: John Munyan) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240255625-HUS2E1AEJ12T91M0QS6Q/catchwire.jpg wine - CONCEPTS: Catchwire Catchwire was the proposed name of an emerging potential lower pricepoint white wine that had a younger target audience. 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Client: Jackson Family Wines for Duncan Channon (CD: John Munyan) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396241453391-M8NPNCV9BR9DWKF3XJOV/BLOCKNINE.jpg wine - CONCEPTS: Block Nine Wine Label Label concepts for a small California winery Client: Block Nine for Macchiatto Design   https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395897070488-GNOZ6QV8XD6ADS33FT5B/blackstone_POS.jpg wine - Blackstone Point-of-Sale Point of Sale campaign for Blackstone wines leading customer to believe you will want to drink a lot of it... Responsible for: Initial concepting, photo art direction and design Case cards, wine detail sheets, and tasting notes. Client: Constellation Wines for Duncan Channon (CD: Anne Lemme) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240268194-4Q1CMEI6UPRW3N03ALYY/blackstone_flowpos.jpg wine - Blackstone Point of Sale Point of Sale campaign for Blackstone wines leading customer to believe you will want to drink a lot of it... Store Display Client: Constellation Wines for Duncan Channon https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240268626-FM162EYHPEEF8HG2OJNO/Blackstone_flowprint.jpg wine - Blackstone Collateral Wine detail sheets and tasting notes. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395897160600-A09KGBBO1UK07PCPLS0X/TDA_Booklet_cover.jpg wine - Tenuta di Arceno Pocket Brochure Design for pocket size trifold brochure for Tuscan wine brand. Client: Jackson Family Wines for Duncan/Channon https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395897160909-LL9XJK6BD0STCPOJDC71/TDA_Booklet_inside2.jpg wine - Tenuta di Arceno Pocket Brochure Design for pocket size trifold brochure for Tuscan wine brand. Client: Jackson Family Wines for Duncan/Channon https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395897161203-1IIZHBZWUTD1P9FJQMJZ/TDA_Booklet_inside3.jpg wine - Tenuta di Arceno Pocket Brochure Design for pocket size trifold brochure for Tuscan wine brand. Client: Jackson Family Wines for Duncan/Channon https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395897160636-U04LJZOS9RU67REA7F5W/TDA_Booklet_backcover.jpg wine - Tenuta di Arceno Pocket Brochure Design for pocket size trifold brochure for Tuscan wine brand. Client: Jackson Family Wines for Duncan/Channon https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240268727-G7IQ2H7194OW17CTOMN6/BV_rackcard.jpg wine - Beaulieu Vineyard Tasting Room Card Client: Diageo Wines for Duncan Channon https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240269173-Q4GMUMN27EML8HUTP0QL/BV_winesheets.jpg wine - Beaulieu Vineyard Tasting Room Notes Client: Diageo Wines for Duncan Channon https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240299613-6EW4WEH6YC8M0KNGG41N/DIA_winesale1.jpg wine - Diageo Employee Wine Sale Brochure Employee purchase brochure for the holiday season. Responsible for bottle photo art direction and brochure design. Client: Diageo for Duncan/Channon https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240300220-QCXZX193O07QL6M2422S/DIA_winesale3.jpg wine - Diageo Employee Wine Sale Brochure Employee purchase brochure for the holiday season incorporated foods that are common in wine tasting flavor profiles along with holiday ornaments. Responsible for photo art direction and design. Client: Diageo for Duncan/Channon https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240299906-DNW4YYFY32TBSU1OMBF3/DIA_winesale2.jpg wine - Diageo Employee Wine Sale Brochure Employee purchase brochure for the holiday season incorporated foods that are common in wine tasting flavor profiles along with holiday ornaments. Responsible for photo art direction and design. Client: Diageo for Duncan/Channon http://www.larissawaters.me/pastcampaigns daily 0.75 2015-11-04 http://www.larissawaters.me/pastcampaigns/2015/11/4/the-new-tradition-of-joseph-a-bank-chapter-1 monthly 0.5 2021-04-15 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1446622264610-LZKRNYZDXZ8ZYD5PQ3H0/image-asset.jpeg Past Menswear Campaigns - The New Tradition of Joseph A. Bank (Chapter 1) The BEFORE https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1446622478043-QHROPOFQ98ARYU527H1G/image-asset.jpeg Past Menswear Campaigns - The New Tradition of Joseph A. Bank (Chapter 1) The AFTER https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1446622107312-XYO7IBZ3YN0VPFIL9WQD/image-asset.jpeg Past Menswear Campaigns - The New Tradition of Joseph A. Bank (Chapter 1) photographer: Michael Scott Slosar http://www.larissawaters.me/pastcampaigns/2015/6/25/large-wedding-party-interactive-tool monthly 0.5 2021-04-15 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1435340348359-QEQQWCQUC832ROCXZ11D/image-asset.jpeg Past Menswear Campaigns - Large Wedding Party Interactive Tool https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1435340481976-3ATLWIBG5YOUO745KSJN/image-asset.jpeg Past Menswear Campaigns - Large Wedding Party Interactive Tool http://www.larissawaters.me/pastcampaigns/2014/12/8/baby-its-cold-outside-creating-fallwinter-in-july monthly 0.5 2021-04-15 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1418083025850-BBOR16X4T5U163TI21UO/image-asset.jpeg Past Menswear Campaigns - Baby, It's Cold Outside... (Creating Fall/Winter in July) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900530232-12IKKTNAU8IC58LSDUQF/Screen+Shot+2013-11-05+at+1.29.48+PM.png Past Menswear Campaigns - Baby, It's Cold Outside... (Creating Fall/Winter in July) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900373717-9DHN2TL4T6IDA45PE2ND/Screen+Shot+2014-03-26+at+11.04.04+PM.png Past Menswear Campaigns - Baby, It's Cold Outside... (Creating Fall/Winter in July) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900403539-GU59GKTBUARUKTM4Y0JW/Screen+Shot+2014-03-26+at+11.04.38+PM.png Past Menswear Campaigns - Baby, It's Cold Outside... (Creating Fall/Winter in July) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900429847-MDFUAUSO06FRSJABCV0A/DFW_03.jpg Past Menswear Campaigns - Baby, It's Cold Outside... (Creating Fall/Winter in July) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900429794-P5APWDHYZM0VRR5SSAOH/DFW_04.jpg Past Menswear Campaigns - Baby, It's Cold Outside... (Creating Fall/Winter in July) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900430339-8J00YMFZ3SNKSNDG5VGP/DFW_05.jpg Past Menswear Campaigns - Baby, It's Cold Outside... (Creating Fall/Winter in July) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900430392-3872GN27TCKELG86XYGD/DFW_06.jpg Past Menswear Campaigns - Baby, It's Cold Outside... (Creating Fall/Winter in July) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900430760-660OREAZOC9HT7SFZTH0/DFW_07.jpg Past Menswear Campaigns - Baby, It's Cold Outside... (Creating Fall/Winter in July) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900430913-Q4AN16W0CN8QMGUMRT7P/DFW_08.jpg Past Menswear Campaigns - Baby, It's Cold Outside... (Creating Fall/Winter in July) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900431183-LMBEZOML2PJ5L5I3IVR2/DFW_09.jpg Past Menswear Campaigns - Baby, It's Cold Outside... (Creating Fall/Winter in July) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900431333-Q4FIWC9BTMUDT5T99U4B/DFW_10.jpg Past Menswear Campaigns - Baby, It's Cold Outside... (Creating Fall/Winter in July) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900494625-C31UQ6JEJL20FXY5R0O3/132015_HP_Panogram_NOV13_12.jpg Past Menswear Campaigns - Baby, It's Cold Outside... (Creating Fall/Winter in July) http://www.larissawaters.me/pastcampaigns/2014/11/28/in-studio-with-michael-scott-slosar-for-mw-fall-14-online-editorial monthly 0.5 2021-04-15 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1417217958027-QXR6MUWQ7JHHXPJ4AFCU/FallStudio_BTS.jpg Past Menswear Campaigns - In Studio with Michael Scott Slosar for MW Fall '14 Online Editorial https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1415509856491-VD8HPVSAX8DTNI327OMD/Screen+Shot+2014-08-14+at+2.44.26+PM.png Past Menswear Campaigns - In Studio with Michael Scott Slosar for MW Fall '14 Online Editorial https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1415511586308-1QRQUXPX4LOTP6HOEX26/MWFL14_LM_SBO_SW_6C.jpg Past Menswear Campaigns - In Studio with Michael Scott Slosar for MW Fall '14 Online Editorial https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1415511876847-TSO9VSJU0GYLVOU76ZJU/MWFL14_SBO_SUIT_76571.jpg Past Menswear Campaigns - In Studio with Michael Scott Slosar for MW Fall '14 Online Editorial https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1415511787410-492RAQWJX5XJY6LCK25H/MWFL14_LM_SBO_SW_5A5819.jpg Past Menswear Campaigns - In Studio with Michael Scott Slosar for MW Fall '14 Online Editorial https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1415511821405-LRUKEKV54RGHZLR5GDSS/MWFL14_LM_SBO_SW_6A5199_12.jpg Past Menswear Campaigns - In Studio with Michael Scott Slosar for MW Fall '14 Online Editorial https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1415511904344-WZTFGKYTQFC0UT24V2R5/MWFL14_SBO_SUIT_98548.jpg Past Menswear Campaigns - In Studio with Michael Scott Slosar for MW Fall '14 Online Editorial https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1415511663944-1BZAS9ASEEQDVWQQ87IV/MWFL14_SBO_SUIT_9_r3.jpg Past Menswear Campaigns - In Studio with Michael Scott Slosar for MW Fall '14 Online Editorial https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1415511768898-I6BG73LBSYRSWBQGCA8T/MWFL14_LM_SBO_SUIT_1A3778.jpg Past Menswear Campaigns - In Studio with Michael Scott Slosar for MW Fall '14 Online Editorial https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1415511841763-08S0HDG547IJGSX4TVPM/MWFL14_LM_SBO_SW_6A7026.jpg Past Menswear Campaigns - In Studio with Michael Scott Slosar for MW Fall '14 Online Editorial https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1415511934906-1Q5QW3DFXE873IZMLB6H/MWFL14_SBO_SW_118207.jpg Past Menswear Campaigns - In Studio with Michael Scott Slosar for MW Fall '14 Online Editorial https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1415509859589-F6WYKN9I2FQLIT196OVL/Screen+Shot+2014-09-30+at+4.56.43+PM.png Past Menswear Campaigns - In Studio with Michael Scott Slosar for MW Fall '14 Online Editorial - Promotional Site Assets https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1415512534257-ZS93X0KXY2RYHZALXPGO/X14-12100_HP_BOGO100_REVIEW_Page_2.jpg Past Menswear Campaigns - In Studio with Michael Scott Slosar for MW Fall '14 Online Editorial - Editorial Site Assets Leveraging the "In Your Element" Fall '14 campaign https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1415512507409-ISZYOF80WXH9C3BLYLD0/X14-12351_50Off_Panogram_Page_5.jpg Past Menswear Campaigns - In Studio with Michael Scott Slosar for MW Fall '14 Online Editorial - Social Media Assets https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1415509857848-TVH6JMDMF7TW14CQ0K2U/Screen+Shot+2014-10-20+at+11.12.01+AM.png Past Menswear Campaigns - In Studio with Michael Scott Slosar for MW Fall '14 Online Editorial - Editorial Email Usage designer: Allison Milmoe https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1415511433948-LLEW2NB2L41AEF7H7I0Q/MWFL14_STILLS_SH_9.jpg Past Menswear Campaigns - In Studio with Michael Scott Slosar for MW Fall '14 Online Editorial https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1415511434540-XN0LIW4IRTMMITMRYWAW/MWFL14_STILLS_SW_13.jpg Past Menswear Campaigns - In Studio with Michael Scott Slosar for MW Fall '14 Online Editorial https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1415511436881-0V0G2SLAQL922T9RQKS0/MWFL14_STILLS_SW_16.jpg Past Menswear Campaigns - In Studio with Michael Scott Slosar for MW Fall '14 Online Editorial http://www.larissawaters.me/pastcampaigns/2014/11/28/in-your-element-mens-wearhouse-fall-2014-brand-campaign monthly 0.5 2021-04-15 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1417215607959-ND5ZTAQ41W1732R2KS8G/image-asset.jpeg Past Menswear Campaigns - "In Your Element" Men's Wearhouse Fall 2014 Brand Campaign There's never a dull moment on location with the MW team and especially with photographer Chad Riley. Weather it's creating effects with local foliage, pressing a tie without taking it off the model, or having our generator run over and turning it into a shot opportunity... we always find a way to keep things interesting. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1415510709985-OMPZE8EBRKRVYVW7LSHX/Screen+Shot+2014-09-10+at+8.59.22+AM.png Past Menswear Campaigns - "In Your Element" Men's Wearhouse Fall 2014 Brand Campaign - In-Store Signage: Window Vinyl https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1415510710504-643MF8GCH1XZ3P5GSGUS/Screen+Shot+2014-09-10+at+8.59.50+AM.png Past Menswear Campaigns - "In Your Element" Men's Wearhouse Fall 2014 Brand Campaign - In-Store Signage: LED Display https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1415510711141-985Z4S14DE6R05QS9XUR/Screen+Shot+2014-09-09+at+2.32.41+PM.png Past Menswear Campaigns - "In Your Element" Men's Wearhouse Fall 2014 Brand Campaign - Homepage Features https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1415510709591-YP7UUU6DZ95G34ZPY7I4/Screen+Shot+2014-09-09+at+2.32.57+PM.png Past Menswear Campaigns - "In Your Element" Men's Wearhouse Fall 2014 Brand Campaign - Landing Page Features https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1415510737261-T8L5X0UTTLOWYWJI6F26/Screen+Shot+2014-09-30+at+5.08.36+PM.png Past Menswear Campaigns - "In Your Element" Men's Wearhouse Fall 2014 Brand Campaign - Sale Promotional Email Usage Design: Allison Milmoe https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1415510736720-493PQE34Z3TE1ADNWZZB/Screen+Shot+2014-10-14+at+10.38.01+AM.png Past Menswear Campaigns - "In Your Element" Men's Wearhouse Fall 2014 Brand Campaign - Editorial Email Usage Design: Allison Milmoe https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1415510711127-5JILXE50XHU5YZM3HAE8/Screen+Shot+2014-09-10+at+9.00.02+AM.png Past Menswear Campaigns - "In Your Element" Men's Wearhouse Fall 2014 Brand Campaign - In-Store Signage: Joseph Abboud Sportswear https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1416961647367-W99XNY5J4CJYZIRI0DZR/X14-9800+MW+JA_SPORTSWEAR_FINAL.jpg Past Menswear Campaigns - "In Your Element" Men's Wearhouse Fall 2014 Brand Campaign - Site Launch (homepage): Joseph Abboud Sportswear https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1416961358262-GIFJYU83HF4ELLLL3XXT/X14-10560-MW-JA-Sportswear-EM_final.jpg Past Menswear Campaigns - "In Your Element" Men's Wearhouse Fall 2014 Brand Campaign - Email Announcement: Joseph Abboud Sportswear https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1416962073634-5KQ6RKL7CPEBHOW7LB57/MWFL14_TREND_SUIT_1_JPG.jpg Past Menswear Campaigns - "In Your Element" Men's Wearhouse Fall 2014 Brand Campaign https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1416962068009-32O1HYCEZOH18HKXQSKZ/34699_MWFL14_TREND_SUIT_21850_R4_SMP.jpg Past Menswear Campaigns - "In Your Element" Men's Wearhouse Fall 2014 Brand Campaign https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1416962069026-4WHY099L6FLH9SL0OQZ0/34699_MWFL14_TREND_SW_4A3568_R4_SMP.jpg Past Menswear Campaigns - "In Your Element" Men's Wearhouse Fall 2014 Brand Campaign https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1416962069559-AZ1BU8U2OTMKPB0NJ340/34699_MWFL14_TREND_SW_52093_R4_SMP.jpg Past Menswear Campaigns - "In Your Element" Men's Wearhouse Fall 2014 Brand Campaign https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1416962071060-XJV7I48A4NMFZGROYYIH/MWFL14_TREND_SC_3_JPG.jpg Past Menswear Campaigns - "In Your Element" Men's Wearhouse Fall 2014 Brand Campaign https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1416962070881-8O11G2XBFOPWVGNCBC5F/MWFL14_TREND_DS_12.jpg Past Menswear Campaigns - "In Your Element" Men's Wearhouse Fall 2014 Brand Campaign http://www.larissawaters.me/pastcampaigns/2014/6/1/thank-dad-in-style-fd14 monthly 0.5 2021-04-15 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1401679966410-RB7NX8PWYYCSX6KFA0P2/Screen+Shot+2014-06-01+at+8.16.18+PM.png Past Menswear Campaigns - "Thank Dad in Style" (FD14) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1401680079397-5BJ01MDM5KC5GZ3FGT85/Screen+Shot+2014-06-01+at+8.12.03+PM.png Past Menswear Campaigns - "Thank Dad in Style" (FD14) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1401679989918-B4XVM2W1N7TB31383SW7/Screen+Shot+2014-06-01+at+8.13.14+PM.png Past Menswear Campaigns - "Thank Dad in Style" (FD14) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1401680001891-GXBL5W4YE32AB6GMY1W9/Screen+Shot+2014-06-01+at+8.12.50+PM.png Past Menswear Campaigns - "Thank Dad in Style" (FD14) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1401680003781-QSYMC3DVD5F3E6NHS3FM/Screen+Shot+2014-06-01+at+8.12.58+PM.png Past Menswear Campaigns - "Thank Dad in Style" (FD14) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1401680026525-TDUQHCUNWHHWTJY8JJP4/MWSU14_BRAND_FD_SW_CAS_BOX_3_V2.jpg Past Menswear Campaigns - "Thank Dad in Style" (FD14) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1401680024995-5I91CIBTBV9EHUWP64PG/MWSU14_BRAND_FD_SW_CAS_BOX_5_V2.jpg Past Menswear Campaigns - "Thank Dad in Style" (FD14) http://www.larissawaters.me/pastcampaigns/2014/6/1/mix-it-up-for-mens-wearhouse-sp14 monthly 0.5 2021-04-15 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1401677422492-FENJ9EI95KY5XTTTGCUR/MWSP14_BRAND_SC_PAT_1B_V1_ON.jpg Past Menswear Campaigns - "Mix It Up" for Men's Wearhouse SP'14 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1401677434703-AMNL5VYY999DPYZOQL1I/MWSP14_BRAND_SUIT_PAT_1A_V2_ON.jpg Past Menswear Campaigns - "Mix It Up" for Men's Wearhouse SP'14 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1401677451174-3HEBCGAPPY39INNTELON/MWSP14_BRAND_SW_PAT_2A_ON.jpg Past Menswear Campaigns - "Mix It Up" for Men's Wearhouse SP'14 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1401677469329-01YL4EAP5MUTTVRSQPMK/14-4557+MW+Mix+It+up+Editorial+May7_R3.jpg Past Menswear Campaigns - "Mix It Up" for Men's Wearhouse SP'14 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1401677402446-TZOZLEEWHSTP5ITEYRAQ/MWSP14_PATTERN_STILLS_DS_ACC_SPLIT.jpg Past Menswear Campaigns - "Mix It Up" for Men's Wearhouse SP'14 http://www.larissawaters.me/pastcampaigns/2014/3/28/blueprint-for-mens-wearhouse-spring-2014 monthly 0.5 2021-04-15 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395991055034-C4EV0NWWER21ECVD5627/MWSP14_GL_BLUE_Sliders_02.jpg Past Menswear Campaigns - "Blueprint" for Men's Wearhouse Spring 2014 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395991057209-0JB7FVANII30K5C626ZJ/MWSP14_GL_BLUE_Sliders_03.jpg Past Menswear Campaigns - "Blueprint" for Men's Wearhouse Spring 2014 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395991057328-5NIOLSTI9HDM66DY89FG/MWSP14_GL_BLUE_Sliders_05.jpg Past Menswear Campaigns - "Blueprint" for Men's Wearhouse Spring 2014 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395991063272-OKSW299K84IQ055GVDWB/MWSP14_GL_BLUE_Sliders_06.jpg Past Menswear Campaigns - "Blueprint" for Men's Wearhouse Spring 2014 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395991061625-17Z9YAIB6NRAKXCCQ9TD/MWSP14_GL_BLUE_Sliders_07.jpg Past Menswear Campaigns - "Blueprint" for Men's Wearhouse Spring 2014 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395991064611-CV6T111D3CGI9PE69XAB/MWSP14_GL_BLUE_Sliders_08.jpg Past Menswear Campaigns - "Blueprint" for Men's Wearhouse Spring 2014 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395991066724-SPJH4FDW1JEGRGH6HT0E/MWSP14_GL_BLUE_Sliders_09.jpg Past Menswear Campaigns - "Blueprint" for Men's Wearhouse Spring 2014 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395991068754-GJMIAV0U2NU9KIF44BDU/MWSP14_GL_BLUE_Sliders_10.jpg Past Menswear Campaigns - "Blueprint" for Men's Wearhouse Spring 2014 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395991069166-IVFAQQ3J77NVMLS05CRQ/MWSP14_GL_BLUE_Sliders_11.jpg Past Menswear Campaigns - "Blueprint" for Men's Wearhouse Spring 2014 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395991071554-HAHO8546QFP53TSVG2EX/MWSP14_GL_BLUE_Sliders_043.jpg Past Menswear Campaigns - "Blueprint" for Men's Wearhouse Spring 2014 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395990950735-GA1FQE7GDYKYE12FI4WY/bluecrew.jpg Past Menswear Campaigns - "Blueprint" for Men's Wearhouse Spring 2014 Cast and Crew (and Codie) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395990748161-4KOMEBEVRSQ7SX1S0I3A/Screen+Shot+2014-03-27+at+9.48.12+PM.png Past Menswear Campaigns - "Blueprint" for Men's Wearhouse Spring 2014 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395990665570-GBAGBGSGIBYAKP0WMG8J/blueprocess.jpg Past Menswear Campaigns - "Blueprint" for Men's Wearhouse Spring 2014 Spencer, the wonder Studio Assistant and Codie, the wonder-dog stood in to help nail the perspective. He also sourced the best jumbo chalk crayon ever, which made the set design that much more authentic. http://www.larissawaters.me/portfolio daily 0.75 2014-03-28 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900530232-12IKKTNAU8IC58LSDUQF/Screen+Shot+2013-11-05+at+1.29.48+PM.png Outerwear Fall '13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900530232-12IKKTNAU8IC58LSDUQF/Screen+Shot+2013-11-05+at+1.29.48+PM.png Outerwear Fall '13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900373717-9DHN2TL4T6IDA45PE2ND/Screen+Shot+2014-03-26+at+11.04.04+PM.png Outerwear Fall '13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900403539-GU59GKTBUARUKTM4Y0JW/Screen+Shot+2014-03-26+at+11.04.38+PM.png Outerwear Fall '13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900429847-MDFUAUSO06FRSJABCV0A/DFW_03.jpg Outerwear Fall '13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900429794-P5APWDHYZM0VRR5SSAOH/DFW_04.jpg Outerwear Fall '13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900430339-8J00YMFZ3SNKSNDG5VGP/DFW_05.jpg Outerwear Fall '13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900430392-3872GN27TCKELG86XYGD/DFW_06.jpg Outerwear Fall '13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900430760-660OREAZOC9HT7SFZTH0/DFW_07.jpg Outerwear Fall '13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900430913-Q4AN16W0CN8QMGUMRT7P/DFW_08.jpg Outerwear Fall '13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900431183-LMBEZOML2PJ5L5I3IVR2/DFW_09.jpg Outerwear Fall '13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900431333-Q4FIWC9BTMUDT5T99U4B/DFW_10.jpg Outerwear Fall '13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900494625-C31UQ6JEJL20FXY5R0O3/132015_HP_Panogram_NOV13_12.jpg Outerwear Fall '13 http://www.larissawaters.me/creative-and-photo-direction daily 0.75 2013-11-08 http://www.larissawaters.me/lookmaker daily 0.75 2014-06-02 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396242589301-5IK46RBTKA2RJ472BOP1/LM1.jpg LookMaker™ - LookMaker™ On a LookMaker™ featured item Product Detail Page, the LookMaker™ tab is shown next to the product and thumbnails of the three featured looks are displayed below. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396242589301-5IK46RBTKA2RJ472BOP1/LM1.jpg LookMaker™ - LookMaker™ On a LookMaker™ featured item Product Detail Page, the LookMaker™ tab is shown next to the product and thumbnails of the three featured looks are displayed below. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396242589260-J4DTPKHB5C3JZKPRGD3K/LM2.jpg LookMaker™ - LookMaker™ When the tab is clicked, a popover comes up showing the catalog image, along with that key item styled out three different ways, with a brief description of each. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396242714687-RZGWZD2T4CINZ7IJKP63/LM3.jpg LookMaker™ - LookMaker™ Once a Look is selected, the customer is taken to a bundled look page, where they are able to buy any or all of the complete look's items. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396242588658-MW8PQ6X7LC8TCG6P6XES/LM_LP.jpg LookMaker™ - LookMaker™ Styles There is also a spill page of all currently available LookMaker™ looks to easily see them in one place and be directed to from email or the Looks Landing Page.   https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395901524130-FQQT1X3VFRPS627O0LJ0/Screen+Shot+2013-11-15+at+10.12.54+AM.png LookMaker™ - Looks Landing Page Feature The Looks Landing Page feature a LookMaker™ module which directs the customer to the LookMaker™ styles spill page. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900951583-IOOTUY7FIWD5IGILP8VH/131047-MW-40-off-EM-6.26-NONCQuotient.jpg LookMaker™ - Usage in Email LookMaker™ photography groupings are easily utilized email channels to show the versatility of a key item, such as a suit, beyond what the customer might typically think of. They are also frequently used individually to supplement our editorial photography throughout the quarter or whenever the product is relevant. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1401685375607-LJRBTN7SN0APOQ0F5E0P/Screen-Shot-2014-06-01-at-9.56.37-PM.jpg LookMaker™ https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1401684720025-WEZAWRPIK8L34VJQJREB/Screen+Shot+2014-04-10+at+3.44.38+PM.png LookMaker™ https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395901288714-TDDIFDAX0UJJH2UBOA8S/Screen+shot+2013-05-08+at+9.50.27+AM.png LookMaker™ - Online Marketing Usage The images have also been used for online marketing needs, such as these banners for the launch of the newly redesigned eCommerce site. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396242740285-HKPSKR3X11IJWD79XF81/Screen+Shot+2014-03-30+at+10.05.08+PM.png LookMaker™ - LookMaker™ SP14 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396242738810-N7ZQSDG7SF3SS3MAKJ7K/Screen+Shot+2014-03-30+at+10.03.50+PM.png LookMaker™ - LookMaker™ Holiday/WN13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396242739566-1MLQ7E4TSUMF80C5XC80/Screen+Shot+2014-03-30+at+10.04.09+PM.png LookMaker™ - LookMaker™ FA/WN13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396242739546-3F1419ADTZF3H0ROP3KO/Screen+Shot+2014-03-30+at+10.04.19+PM.png LookMaker™ - LookMaker™ SU13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396242740401-8G4NYN36H40LUGL91A72/Screen+Shot+2014-03-30+at+10.04.50+PM.png LookMaker™ - LookMaker™ SP13 http://www.larissawaters.me/spring-13 daily 0.75 2014-03-27 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395901217682-8F6S5R6XJ6JF5AJQSP2R/Screen+shot+2013-04-01+at+10.26.22+AM.png Spring '13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395901217682-8F6S5R6XJ6JF5AJQSP2R/Screen+shot+2013-04-01+at+10.26.22+AM.png Spring '13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395901216781-VPAL6CP6EVYX41H2LVRN/Screen+shot+2013-04-22+at+9.56.36+AM.png Spring '13 http://www.larissawaters.me/real-dads-fathers-day-13 daily 0.75 2014-03-31 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1397534723756-70L6U5F0RZ4SJYTIYBE2/MW_4_Article_Slides_DADS_06_YOGESH.jpg "Real Dads" Father's Day '13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1397534723756-70L6U5F0RZ4SJYTIYBE2/MW_4_Article_Slides_DADS_06_YOGESH.jpg "Real Dads" Father's Day '13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395983605612-60BPQCICUJRXMPIHZHBW/RealDads_01_INTRO.jpg "Real Dads" Father's Day '13 - Real Dads 2013 For Father's Day 2013, we turned to our marketing and merchandising employees for some "real dads" inspiration. What better way to show looks for Father's Day than to show what the fathers of Men's Wearhouse themselves would wear. We were able to highlight each of the six dad's individual personality and style, and speak to how their lives as dads influenced what they wore. We shot each dad with their children, as well as on their own for usage in the summer drive-time after Father's Day had passed.   https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395984287145-A4C9H1NV713RTI10NUX1/MW_4_Article_Slides_DADS_01_ADAM.jpg "Real Dads" Father's Day '13 - guy'd lines editorial article https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395984326271-G4GJWBI89TX6YSRHHO7L/MW_4_Article_Slides_DADS_02_JOSE.jpg "Real Dads" Father's Day '13 - Guy'd Lines Editorial Article https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395984445830-NE3EK6XJS17R3VW43NE4/MW_4_Article_Slides_DADS_04_SAM.jpg "Real Dads" Father's Day '13 - Guy'd Lines Editorial Article https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395984477935-2106QM7PVTPEXYH32L8V/MW_4_Article_Slides_DADS_04_CHI.jpg "Real Dads" Father's Day '13 - Guy'd Lines Editorial Article https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395984507041-7J5FMTLQNSQQTTCKB2XA/MW_4_Article_Slides_DADS_05_TONY.jpg "Real Dads" Father's Day '13 - Guy'd Lines Editorial Article https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1397534771934-GCGIA6MCGPDZCFNZXYQR/MW_4_Article_Slides_DADS_06_YOGESH.jpg "Real Dads" Father's Day '13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395901439257-PLDM1J94660QQ9DGTZXF/Screen+shot+2013-06-04+at+11.06.12+AM.png "Real Dads" Father's Day '13 - Homepage feature https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395901450956-00HOM6IORSWZVJH2V57R/Screen+shot+2013-06-04+at+11.33.22+AM.png "Real Dads" Father's Day '13 - twitter feature https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395901461865-JLGXLMRQA3YRL5N5A13Z/Screen+shot+2013-06-07+at+2.57.54+PM.png "Real Dads" Father's Day '13 - "eSpot" features https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395984547199-CS7EK7RJIM1F00QOXVIN/MW_4_Article_Slides_DADS_Stills_01_Socks.jpg "Real Dads" Father's Day '13 - "Gifts for Dad" Guy'dLines Gallery To compliment the editorial on-figure article, we also created a small gift guide of easy gift items featuring summer product. The cross-sell section below the gallery included additional gift ideas and a link to the on-figure article with a featured dad that related to gift item above. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395984584382-MDVXIX55S4X4KMBMHLLD/MW_4_Article_Slides_DADS_Stills_02_bowties.jpg "Real Dads" Father's Day '13 - "Gifts for Dad" Guy'dLines Gallery https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395984625526-D2TV93G6S3V4HM1MIEM1/MW_4_Article_Slides_DADS_Stills_03_Ties.jpg "Real Dads" Father's Day '13 - "Gifts for Dad" Guy'dLines Gallery A few fun props were added to this shot to represent a range of the stages of fatherhood. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395984673691-AK9IHGZNBSLDR9ULQ69J/MW_4_Article_Slides_DADS_Stills_04_Polos.jpg "Real Dads" Father's Day '13 - "Gifts for Dad" Guy'dLines Gallery https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395984715986-8QMGBIRQ57THVO2K9375/MW_4_Article_Slides_DADS_Stills_05_CasualShirts.jpg "Real Dads" Father's Day '13 - "Gifts for Dad" Guy'dLines Gallery https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395984755187-POXR2U310EM2EKPGMEV7/MW_4_Article_Slides_DADS_Stills_06_Linen.jpg "Real Dads" Father's Day '13 - "Gifts for Dad" Guy'dLines Gallery http://www.larissawaters.me/holiday-13 daily 0.75 2014-03-31 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395901565679-1AG5WGDTP0ZC7IY5OF91/Screen+Shot+2013-11-19+at+11.34.26+AM.png Holiday '13 - Guy'd Lines Landing Page Module https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395901565679-1AG5WGDTP0ZC7IY5OF91/Screen+Shot+2013-11-19+at+11.34.26+AM.png Holiday '13 - Guy'd Lines Landing Page Module https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395901617231-RV4RV5UDXBB8VB1MY3A8/Screen+Shot+2013-11-25+at+1.06.49+PM.png Holiday '13 - Homepage Feature https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222700281-6VPLQVHS41AS92ORXPYN/MW_4_Article_Slides_HPGG_C2_01_INTRO.jpg Holiday '13 - Guy'd Lines Article Intro This editorial for Holiday 2013 centered around a persona-based gifting message. We took six different "types" of men based on wardrobe style and showed two looks: your go-to "wearable style" look and a "style refresh" look that takes it up a notch. The intro page was our way of showing all the looks in conjunction with each other to set the viewer up for the experience to follow. We used the cross-sell area below the main image as an opportunity not only to place CTA copy, but to tease the next look to encourage the viewer to keep going through the gallery. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222701248-LCP76M2OW0SQM3VEDD9D/MW_4_Article_Slides_HPGG_C2_02_TShirtA.jpg Holiday '13 - "the t-shirt & jeans guy" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222701465-38KMDMGC6PKVAFYWQ3PQ/MW_4_Article_Slides_HPGG_C2_03_TShirtB.jpg Holiday '13 - "the t-shirt & jeans guy" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222703099-DZZ72I7BVFJ7Q2LQHKJ6/MW_4_Article_Slides_HPGG_C2_04_ShirtTieA.jpg Holiday '13 - "the dress shirt & tie guy" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222702776-PP608ZC6NYEB20E1WZKK/MW_4_Article_Slides_HPGG_C2_05_ShirtTieB.jpg Holiday '13 - "the dress shirt & tie guy" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222705283-PX8QUMUZQKTK5XZA6PBU/MW_4_Article_Slides_HPGG_C2_06_CoatA.jpg Holiday '13 - "the jacket/coat guy" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222704513-MBK3FWJ65HBHM534VP2Y/MW_4_Article_Slides_HPGG_C2_07_CoatB.jpg Holiday '13 - "the jacket/coat guy" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222706633-W9M3ZOI0AN5Y0QBDCMI3/MW_4_Article_Slides_HPGG_C2_08_SweaterA.jpg Holiday '13 - "the sweater guy" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222706923-YCO7BKK63VQCB6OTJ1P4/MW_4_Article_Slides_HPGG_C2_09_SweaterB.jpg Holiday '13 - "the sweater guy" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222708149-UYF23INAHC82F2ZX2X60/MW_4_Article_Slides_HPGG_C2_10_ModernSuitA.jpg Holiday '13 - "the modern suit guy" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222709270-F80TBNWGXV8O9BVOF4FW/MW_4_Article_Slides_HPGG_C2_11_ModernSuitB.jpg Holiday '13 - "the modern suit guy" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222710697-WODT6YANAMHOLCEDZ1J9/MW_4_Article_Slides_HPGG_C2_12_ClassicSuitA.jpg Holiday '13 - "the classic suit guy" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222711310-Z7T6X8NSBWE8YZ841FMV/MW_4_Article_Slides_HPGG_C2_13_ClassicSuitB.jpg Holiday '13 - "the classic suit guy" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222761652-H0DN64C5MAVYPFX6T3BI/MW_4_DEPT_HEADER_HPGG_layout.jpg Holiday '13 - product spill landing page header https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396223302432-GRM9IHTZIW4TMRW9HEE0/MWWN13_GLHPGG_SC_4_V3.jpg Holiday '13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396223554531-LNXPLQ0ZPIWL8EWTGV1F/MWWN13_GLHPGG_SS_12_V2.jpg Holiday '13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396223579483-QON19QD1L5LRFX5S1CQI/MWWN13_GLHPGG_SUIT_5_V3.jpg Holiday '13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396223591009-DGAV9FEJ8E2JTQXDURGL/MWWN13_GLHPGG_SUIT_6_V2.jpg Holiday '13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396223606722-MHUVX3EQN67LKTE7AQ5E/MWWN13_GLHPGG_SUIT_11_V3.jpg Holiday '13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396223621878-2X0P4JAEVAJ7OUEHE6Y9/MWWN13_GLHPGG_SW_3_V3.jpg Holiday '13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396223640096-51S0GQGLWOTKYTYPGYUI/MWWN13_GLHPGG_SW_CAS_1_V2.jpg Holiday '13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396223669145-JSLJP5N3QISC5H70XBJ6/MWWN13_GLHPGG_SW_CAS_10_V3.jpg Holiday '13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396223701384-E49LMFSMUV9XNUXEBLZI/MWWN13_GLHPGG_SW_OW_CAS_2_V3.jpg Holiday '13 http://www.larissawaters.me/fathers-day-12 daily 0.75 2014-03-31 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396225617681-K5EDUA1ZC5HYB2PEV9SY/Screen+shot+2012-06-01+at+9.35.13+AM.png Father's Day '12 - Father's Day Gift Guide 2012 Father's Day 2012 came at the peak of our rollout of the "Modern Fit" initiative for Spring/Summer. Across the tailored clothing industry, suits were becoming trimmer and shorter through the body and we were asked to support this push throughout our marketing materials online. We kicked off our Gift Guide with the headline "Modern Dad" in one of our new Modern Fit suits and the thread carried throughout the piece. For set design and props, we pulled in elements from the higher level branding location shoot that was featured in store visuals and in broadcast: cement texture, a park bench and a newspaper rack. Also taken into consideration, was the "Buy One, Get One Free" promotion running simultaneously and how our images could support that. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396225617681-K5EDUA1ZC5HYB2PEV9SY/Screen+shot+2012-06-01+at+9.35.13+AM.png Father's Day '12 - Father's Day Gift Guide 2012 Father's Day 2012 came at the peak of our rollout of the "Modern Fit" initiative for Spring/Summer. Across the tailored clothing industry, suits were becoming trimmer and shorter through the body and we were asked to support this push throughout our marketing materials online. We kicked off our Gift Guide with the headline "Modern Dad" in one of our new Modern Fit suits and the thread carried throughout the piece. For set design and props, we pulled in elements from the higher level branding location shoot that was featured in store visuals and in broadcast: cement texture, a park bench and a newspaper rack. Also taken into consideration, was the "Buy One, Get One Free" promotion running simultaneously and how our images could support that. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396225618086-P7U5I7N4V6YK73BMYYYK/Screen+shot+2012-06-01+at+9.35.25+AM.png Father's Day '12 - Father's Day Gift Guide 2012 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396225619496-KLR2QZ8TLBO1Z7W9FPJ8/Screen+shot+2012-06-01+at+9.35.38+AM.png Father's Day '12 - Father's Day Gift Guide 2012 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396225619726-KUWJB233NULDM0Q4W17P/Screen+shot+2012-06-01+at+9.35.48+AM.png Father's Day '12 - Father's Day Gift Guide 2012 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396225621153-FFR9TZOS2AEPS2PTY2IB/Screen+shot+2012-06-01+at+9.35.57+AM.png Father's Day '12 - Father's Day Gift Guide 2012 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https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396225547548-F7SCS0CEAR69ARQHH78I/Screen+shot+2012-06-01+at+9.34.54+AM.png Father's Day '12 - category header https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395902117956-IXH1072YH594ARQETUBT/Screen+shot+2012-08-02+at+2.48.28+PM.png Father's Day '12 - Online Marketing Banners http://www.larissawaters.me/before-after daily 0.75 2014-03-27 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395902134238-B2TPEQWYUQT0219W31S8/Screen+shot+2012-08-03+at+9.14.54+AM.png Before & After https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395902134238-B2TPEQWYUQT0219W31S8/Screen+shot+2012-08-03+at+9.14.54+AM.png Before & After https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395902429516-ZHT7QQ7MCM4MSKT3E07P/Screen+shot+2012-12-18+at+2.47.13+PM.png Before & After http://www.larissawaters.me/person-gallery daily 0.75 2014-03-31 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Client: Sanita USA for Duncan/Channon (CD: Anne Lemme) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396239719912-EVI9534H286I6ADZPLQR/E_whitelong_k_1.jpg branding & design - Sanita Clogs The shoebox design for Sanita Clogs incorporated color coded label elements on the outside end of the box for the retailers to easily identify between Men's, Women's and Kid's styles. Client: Sanita USA for Duncan/Channon (CD: Anne Lemme) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396239799007-C5W50V93YYWLU1TOH665/sanita.jpg branding & design - Sanita Clogs We reshot each clog for this retailer's catalog. It incorporated the higher level advertising campaign imagery, as well as new style guide elements. Responsible for: Layout and design, product photography art direction and post production. Client: Sanita USA for Duncan/Channon (CD: Anne Lemme) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396239900800-XP1LP5069Z7ASKFYVPMA/_DSC5355.jpg branding & design - Sanita Clogs Catalog contents Client: Sanita USA for Duncan/Channon (CD: Anne Lemme) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396239901382-81NZ6BBCYJKJ2RHHZT8F/_DSC5361.jpg branding & design - Sanita Clogs Catalog style index and back cover folder Client: Sanita USA for Duncan/Channon (CD: Anne Lemme) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396239924039-AWZMARQT1UHMG4JKCK3H/_DSC5366.jpg branding & design - Sanita Clogs Display card "pop-ups" were designed to stand freely on countertops and shelves, or be tucked into the shoes themselves. Client: Sanita USA for Duncan/Channon (CD: Anne Lemme) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396245171268-JUT4NQ1PMSSDYE2VHWW3/ER_CG_recordcover.jpg branding & design - Elliot Randall & The Deadmen CD packaging for "Caffeine & Gasonline" LP   https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396245171248-M00DDZBB2TL9V2EWWHW2/ER_CG_details.jpg branding & design - Elliot Randall & The Deadmen CD packaging for "Caffeine & Gasonline" LP https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396239887705-AF66I0040EF2DJ7P0DIB/_DSC5327+copy.jpg branding & design - Victoria & Adam Letterpress wedding invitations for a wedding at the Corinthian Yacht Club. I custom designed and illustrated an anchor made of elements found in Corinthian columns to combine the femine and masculine together and symbolize the strength of the marriage bond.   https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240065259-EHA0T2WMJJGCUONIWPY2/VIC_inviteanchordetail.jpg branding & design - Victoria & Adam Detail and hand-illustrated and hand-lettrpressed invitation https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240000277-0YKDX37IKE9FOVQWHJV8/VandA_menu.png branding & design - Victoria & Adam The design carried over into menus for the wedding reception. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240000749-ZMOQX8JD412H0CZSXWLT/VandA_placesettings.png branding & design - Victoria & Adam Menus and placecards at the reception https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240002482-1GKS3N4Q5C9UQI6ZS5K2/VandA_table.png branding & design - Victoria & Adam The fully set table https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396239955283-VUQ54QG3VD46NW9JDET9/KEMD_emails.jpg branding & design - Kate Ellen Metals Launch email announcement for the "Acetylene Will" collection. Photography by Larissa https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396239955441-2X7RYSRAR2PCYFFB7AZQ/KEMD_logo.jpg branding & design - Kate Ellen Metals Marketing image for "Acetylene Will" Photography by Larissa https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396239955493-UFX2D2C854D9FR2I7TXD/KEMD_pc1.jpg branding & design - Kate Ellen Metals Postcard announcement for "Acetylene Will" collection launch. Photography by Larissa https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396241360154-LJD538IPXHTIEXOGG4J8/KE_metapromo_B.jpg branding & design - Kate Ellen Metals Posters, postcards and email for launch of the "META" collection and exhibition. Photography by Greg Murphy & Larissa Waters https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395897223288-D9TYPBT3VX8MRE7G1NJF/akeys.jpg branding & design - Ross Pelton Photography Large format business card for photographer   https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396245408783-5OHIKRC44GBZDJK3GJX0/LW_samples_Page_11.jpg branding & design - Ross Pelton Photography Large format business card for photographer https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240099262-E5SOJUMFRO9VHNWM21BD/CNF_inserts.jpg branding & design - Campus at North First Leasing material information sheets Client: Tishman Speyer for Duncan/Channon   https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396244868525-AGUBZ3LCLKQXP4BW3QBY/DELL_05.jpg branding & design - Dell DM Direct Mail postcard and cards for Dell computers Client: Dell for Haggin Marketing https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396244868646-70BAED9TI0XOAEKZKYVF/DELL_06.jpg branding & design - Dell Gaming DM Concept Direct mail brochure concept Client: Dell for Haggin Marketing https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396244868812-OP05MR6JTMK1LREKFAX9/DELL_07.jpg branding & design - Dell Gaming DM Concepts Direct mail brochure concept (Bottom concept was chosen) Client: Dell for Haggin Marketing http://www.larissawaters.me/online daily 0.75 2014-06-02 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1401678510481-IG15TKFAGPTT3N7QG9KZ/14-4557+MW+Mix+It+up+Editorial+May7_R3.jpg online https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1401678510481-IG15TKFAGPTT3N7QG9KZ/14-4557+MW+Mix+It+up+Editorial+May7_R3.jpg online https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396248245208-CXQ8TQTNO00P5UAFP5ON/100128_promformal_LP_FINAL.jpg online - Fall Formal Refresh Refresh of Landing Page using new imagery and graphic treatments for Fall Formal and teasing Prom Rep for the upcoming season. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396248244869-OGGJ56BBQRYHDJX9IN7E/100128_promformal_HowToRent_FINAL.jpg online - Fall Formal Refresh Refresh of How to Rent a Tuxedo page with new imagery and graphic treatment. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396247612429-8IWBTUIWTWDHPVHWWY9B/110864_MWT_Quince_commercialB.jpg online - Quinceañera Landing Page Landing page for Quinceañera marketing for tuxedo rental. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396248560020-A5VZV3BO9LCUT8R2LFUD/130572_MW-4.0_Draft-your-dream-team_1.1.jpg online - Guy'd Lines Long Article "Draft Your Dream Team" is a long-form editorial article all about the key player who help you take care of your menswear garments: The Tailor, The Dry Cleaner, an The Reweaver. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396247405990-E5U06HIZUY03C57FLJB0/MW-4.0_All_About_TIES_article_v2.2.jpg online - Guy'd Lines Long Article A long-form editorial article all about ties. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396248827464-X4XNZ4INIPB31FEUUZ7W/design1.6.jpg online - Designer Spotlight Email https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396248102684-CZHERTCXLV797HY3DR8F/May17_banners_comps_R1_GradsBOGO100.jpg online - Online Marketing Banners For Men's Wearhouse "BOGO 100" promotion with a focus on graduation. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396247680183-ULQO69NRMYUYO4KJC5U0/Wedding_COLOR_300x250_R2.jpg online - Online Marketing Banners: Wedding Banners marketing to our color-conscious bride. Interactivity allows the user to change the color of the bridesmaid dress and coordinating groomsmen's vests by rolling over "bubbles" of color that are design elements from the Color Coordinator tool online for tux rental. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396247680071-IWZ13YDYKYPJV6YAH8IZ/Wedding_COLOR_sizes.jpg online - Online Marketing Banners: Wedding The concept was developed across multiple size banners. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396247741042-EQVL84YN4F1TUTJPKOLN/Wedding_OFFER_300x250_pacing.jpg online - Online Marketing Banners: Wedding This offer targeted larger party weddings with a dollar off message. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396247983232-ZAFMSQ6A1S3VE709EKTF/Wedding_OFFER_sizes.jpg online - Online Marketing Banners: Wedding https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396248036899-AD2TNNCXU2QALPSV08K3/Wedding_PRICE_160x600.jpg online - Online Marketing Banners: Wedding This set of banners tested a "starting at" pricing message. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395897558730-HBPUTWERJU26CSGJ5EM7/KMB_sampleweb_home.jpg online - KM Beauty Website Website concepts for a hair and makeup artist's portfolio site. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240854917-QAHXBQMZD6MUDIIBPVK5/ReMused_websamples_Page_02.jpg online - KM Beauty Website Website concepts for a hair and makeup artist's portfolio site. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396239854410-7D2NCH6QF1BEC9INLB1S/PB_sampleweb_home.jpg online - Pine & Battery Website Redesign Proposed website redesign for a rock band. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396239955261-WMEFZ7R95J3KV4UAES6F/KEMD_earrings.jpg online - Kate Ellen Metals Website The first iteration of the website for Kate Ellen's jewelry design business, featuring her first collection, "Acetelyne Will." Photography by Larissa Waters https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396239955652-GRA3VGRUEBBH2JPZO6FO/KEMD_rings.jpg online - Kate Ellen Metals Website https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396245586519-QDLBANIYGC5C4TUAZ2QU/KE_META_site_template_lookbook.jpg online - Kate Ellen Metals Website: META For her second collection, META, we redesigned her website to go with the look and feel of the new photography. The intro was a lookbook of the images. It also needed to build in eCommerce functionality and house press, contact and event info. 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https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1435201706189-FA03A3P4HUDJEC89PD8G/MW_SC_jeans.jpg Go There Start here - Store Window Vinyl https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1435201976508-S1WQ3EBGPN1UYOG9DTQA/15-18506_MW_BOGO100_FINAL.jpg Go There Start here - Campaign Launch Homepage Hero image plus product detail shots enabled multiple stories and promotions to be told through one outfit. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1435202025322-Z45S6D1SDFU6DHOQSP07/15-18906-MW-Spring-Launch_FINAL.jpg Go There Start here - Campaign Launch Email The launch email followed the same strategy as the homepage and utilized the same photography, typographic and graphic elements for consistency, telling more of an editorial story in an effort to elevate the brand from the heavy promotion it's known for. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1435201712448-FEJLN2PLMPFADMQDQ8U5/MW_vest_vertical.jpg Go There Start here - Store Window Vinyl https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1435201986181-J9AAGJ9QUMGUO1ZAYNIK/15-18908_MW_EXTRA30CLEARANCE_BOGOFREE_FINAL.jpg Go There Start here - Hybrid homepage The goal for the spring campaign was to maintain an editorial voice and tone, even while in promotional periods. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1435202043652-YY6FGRACRG2V1J39M7C4/15-19305-MW-Versatile-Vest-Editorial-EM_final.jpg Go There Start here - Hybrid email Connection between the emails and homepages remains an important focus whenever possible. Email afforded us the ability to elevate the editorial "shop able look" as the primary message, while still including the important promotional messaging in a complementary manner. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1435201689342-D1X013JNO6IHZIARTZT6/M35827_1415616MW_V2_R1.jpg Go There Start here - Interior Store Signage https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1435202067657-M5H2GRKN9ZOBARQ2IBTO/15-19308_MW-Premium-Knit-Denim-EM_final.jpg Go There Start here - Product launch email https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1435202002432-F0XVPMW8HMAYR2Z1AWSP/15-20150_MW_199SUITS_HP_Panogram_V2.jpg Go There Start here - Responsive Site Redesign Launch Homepage With the increase in mobile and tablet shopping, menswearhouse.com was redesigned to a responsive template in the spring of 2015. 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Start Here." SP '15 - Store Window Vinyl https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1435201706189-FA03A3P4HUDJEC89PD8G/MW_SC_jeans.jpg "Go There. Start Here." SP '15 - Store Window Vinyl https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1435201976508-S1WQ3EBGPN1UYOG9DTQA/15-18506_MW_BOGO100_FINAL.jpg "Go There. Start Here." SP '15 - Campaign Launch Homepage Hero image plus product detail shots enabled multiple stories and promotions to be told through one outfit. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1435202025322-Z45S6D1SDFU6DHOQSP07/15-18906-MW-Spring-Launch_FINAL.jpg "Go There. Start Here." 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https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395896610815-WAGOPR0MF4B0OAXOAG43/185807_10150097914987878_4937552_n.jpg "Lovers & Fighters" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395896610718-ZT4G1BFU5W7XAV2K3OK2/185822_10150097919517878_3681483_n.jpg "Lovers & Fighters" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395896610987-PTTKAU0QVDN4IF67NO6Q/185962_10150097922407878_4330979_n.jpg "Lovers & Fighters" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396236004686-4ZSQOP95ZAMNYG1G8GXI/LF.jpg "Lovers & Fighters" http://www.larissawaters.me/dressing-for-weather daily 0.75 2013-11-08 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900530232-12IKKTNAU8IC58LSDUQF/Screen+Shot+2013-11-05+at+1.29.48+PM.png Dressing for the Weather (FA/WN13) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900373717-9DHN2TL4T6IDA45PE2ND/Screen+Shot+2014-03-26+at+11.04.04+PM.png Dressing for the Weather (FA/WN13) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900403539-GU59GKTBUARUKTM4Y0JW/Screen+Shot+2014-03-26+at+11.04.38+PM.png Dressing for the Weather (FA/WN13) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900429847-MDFUAUSO06FRSJABCV0A/DFW_03.jpg Dressing for the Weather (FA/WN13) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900429794-P5APWDHYZM0VRR5SSAOH/DFW_04.jpg Dressing for the Weather (FA/WN13) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900430339-8J00YMFZ3SNKSNDG5VGP/DFW_05.jpg Dressing for the Weather (FA/WN13) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900430392-3872GN27TCKELG86XYGD/DFW_06.jpg Dressing for the Weather (FA/WN13) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900430760-660OREAZOC9HT7SFZTH0/DFW_07.jpg Dressing for the Weather (FA/WN13) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900430913-Q4AN16W0CN8QMGUMRT7P/DFW_08.jpg Dressing for the Weather (FA/WN13) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900431183-LMBEZOML2PJ5L5I3IVR2/DFW_09.jpg Dressing for the Weather (FA/WN13) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900431333-Q4FIWC9BTMUDT5T99U4B/DFW_10.jpg Dressing for the Weather (FA/WN13) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395900494625-C31UQ6JEJL20FXY5R0O3/132015_HP_Panogram_NOV13_12.jpg Dressing for the Weather (FA/WN13) http://www.larissawaters.me/blueprint daily 0.75 2016-02-17 https://static1.squarespace.com/static/523a3fd0e4b013699935c459/56c405777da24f9466f9257d/56c405897da24f9466f925da/1455687049118/ Blueprint (SP14) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1455687113826-091SGOUBE12YEWAWRNQ2/Screen+Shot+2014-03-27+at+9.48.12+PM.png Blueprint (SP14) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1455687113327-36ARPE6HXJ7379US9OSM/Screen+Shot+2014-03-27+at+9.48.50+PM.png Blueprint (SP14) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1455687117276-J9U6Z8IBTZYCYLLTFJSF/Screen+Shot+2014-03-27+at+9.49.09+PM.png Blueprint (SP14) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1455687117582-3LUOVI5C3S8H0SDKSLA3/Screen+Shot+2014-03-27+at+9.49.20+PM.png Blueprint (SP14) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1455687120381-SP3MGGTW7WONX3FL7UXX/Screen+Shot+2014-03-27+at+9.49.30+PM.png Blueprint (SP14) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1455687121768-0WCO3404Y6607GKUU31Z/Screen+Shot+2014-03-27+at+9.50.03+PM.png Blueprint (SP14) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1455687125183-1M6GA762DSPQX02B2P4U/Screen+Shot+2014-03-27+at+9.50.11+PM.png Blueprint (SP14) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1455687130116-EAQ9ZX8OFRWBNPO5V3R9/Screen+Shot+2014-03-27+at+9.50.18+PM.png Blueprint (SP14) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1455687136581-1G27952AAE23PLYPLTGX/Screen+Shot+2014-03-27+at+9.50.25+PM.png Blueprint (SP14) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1455687139953-2JLFMAXEIPYQ7WNH8X1I/Screen+Shot+2014-03-27+at+9.50.34+PM.png Blueprint (SP14) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1455687148158-929KBRE0D7YYG15YMTOE/Screen+Shot+2014-03-27+at+9.50.44+PM.png Blueprint (SP14) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1455687152834-AFVY211TR40U5BP103RJ/Screen+Shot+2014-03-30+at+5.21.44+PM.png Blueprint (SP14) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1455687161720-6DYKILM5SLINOYNJ5M3C/Screen+Shot+2014-03-30+at+5.22.24+PM.png Blueprint (SP14) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1455687358946-UP4NY1XP45DMI8VM077H/MWSP14_BLUE_STILLS_SC_MIX_13.jpg Blueprint (SP14) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1455687275755-5T4IQBVGK891JN8ZXZCG/MWSP14_BLUE_STILLS_ACC_1.jpg Blueprint (SP14) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1455687274275-E9XKST7SWIEVWSHGPVPJ/MWSP14_BLUE_STILLS_ACC_15.jpg Blueprint (SP14) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1455687288582-IG5NI2CXEE7R5EAM6CHW/MWSP14_BLUE_STILLS_CAS_5_V1.jpg Blueprint (SP14) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1455687307054-GQCBRD6JI9AHKEVZXZI0/MWSP14_BLUE_STILLS_DS_4.jpg Blueprint (SP14) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1455687381476-0P6LMNFS3D190NRHT01T/MWSP14_BLUE_STILLS_SH_2.jpg Blueprint (SP14) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1455687484931-VA7XIH14FCFI0UEJLH6Y/MWSP14_BLUE_STILLS_SW_3.jpg Blueprint (SP14) http://www.larissawaters.me/real-dads daily 0.75 2013-11-08 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1397534723756-70L6U5F0RZ4SJYTIYBE2/MW_4_Article_Slides_DADS_06_YOGESH.jpg Real Dads (FD13) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395983605612-60BPQCICUJRXMPIHZHBW/RealDads_01_INTRO.jpg Real Dads (FD13) - Real Dads 2013 For Father's Day 2013, we turned to our marketing and merchandising employees for some "real dads" inspiration. What better way to show looks for Father's Day than to show what the fathers of Men's Wearhouse themselves would wear. We were able to highlight each of the six dad's individual personality and style, and speak to how their lives as dads influenced what they wore. We shot each dad with their children, as well as on their own for usage in the summer drive-time after Father's Day had passed.   https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395984287145-A4C9H1NV713RTI10NUX1/MW_4_Article_Slides_DADS_01_ADAM.jpg Real Dads (FD13) - guy'd lines editorial article https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395984326271-G4GJWBI89TX6YSRHHO7L/MW_4_Article_Slides_DADS_02_JOSE.jpg Real Dads (FD13) - Guy'd Lines Editorial Article https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395984445830-NE3EK6XJS17R3VW43NE4/MW_4_Article_Slides_DADS_04_SAM.jpg Real Dads (FD13) - Guy'd Lines Editorial Article https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395984477935-2106QM7PVTPEXYH32L8V/MW_4_Article_Slides_DADS_04_CHI.jpg Real Dads (FD13) - Guy'd Lines Editorial Article https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395984507041-7J5FMTLQNSQQTTCKB2XA/MW_4_Article_Slides_DADS_05_TONY.jpg Real Dads (FD13) - Guy'd Lines Editorial Article https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1397534771934-GCGIA6MCGPDZCFNZXYQR/MW_4_Article_Slides_DADS_06_YOGESH.jpg Real Dads (FD13) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395901439257-PLDM1J94660QQ9DGTZXF/Screen+shot+2013-06-04+at+11.06.12+AM.png Real Dads (FD13) - Homepage feature https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395901450956-00HOM6IORSWZVJH2V57R/Screen+shot+2013-06-04+at+11.33.22+AM.png Real Dads (FD13) - twitter feature https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395901461865-JLGXLMRQA3YRL5N5A13Z/Screen+shot+2013-06-07+at+2.57.54+PM.png Real Dads (FD13) - "eSpot" features https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395984547199-CS7EK7RJIM1F00QOXVIN/MW_4_Article_Slides_DADS_Stills_01_Socks.jpg Real Dads (FD13) - "Gifts for Dad" Guy'dLines Gallery To compliment the editorial on-figure article, we also created a small gift guide of easy gift items featuring summer product. The cross-sell section below the gallery included additional gift ideas and a link to the on-figure article with a featured dad that related to gift item above. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395984584382-MDVXIX55S4X4KMBMHLLD/MW_4_Article_Slides_DADS_Stills_02_bowties.jpg Real Dads (FD13) - "Gifts for Dad" Guy'dLines Gallery https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395984625526-D2TV93G6S3V4HM1MIEM1/MW_4_Article_Slides_DADS_Stills_03_Ties.jpg Real Dads (FD13) - "Gifts for Dad" Guy'dLines Gallery A few fun props were added to this shot to represent a range of the stages of fatherhood. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395984673691-AK9IHGZNBSLDR9ULQ69J/MW_4_Article_Slides_DADS_Stills_04_Polos.jpg Real Dads (FD13) - "Gifts for Dad" Guy'dLines Gallery https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395984715986-8QMGBIRQ57THVO2K9375/MW_4_Article_Slides_DADS_Stills_05_CasualShirts.jpg Real Dads (FD13) - "Gifts for Dad" Guy'dLines Gallery https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395984755187-POXR2U310EM2EKPGMEV7/MW_4_Article_Slides_DADS_Stills_06_Linen.jpg Real Dads (FD13) - "Gifts for Dad" Guy'dLines Gallery http://www.larissawaters.me/pbhgg daily 0.75 2013-11-08 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395901565679-1AG5WGDTP0ZC7IY5OF91/Screen+Shot+2013-11-19+at+11.34.26+AM.png Persona-Based Holiday Gift Guide (WN13) - Guy'd Lines Landing Page Module https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395901617231-RV4RV5UDXBB8VB1MY3A8/Screen+Shot+2013-11-25+at+1.06.49+PM.png Persona-Based Holiday Gift Guide (WN13) - Homepage Feature https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222700281-6VPLQVHS41AS92ORXPYN/MW_4_Article_Slides_HPGG_C2_01_INTRO.jpg Persona-Based Holiday Gift Guide (WN13) - Guy'd Lines Article Intro This editorial for Holiday 2013 centered around a persona-based gifting message. We took six different "types" of men based on wardrobe style and showed two looks: your go-to "wearable style" look and a "style refresh" look that takes it up a notch. The intro page was our way of showing all the looks in conjunction with each other to set the viewer up for the experience to follow. We used the cross-sell area below the main image as an opportunity not only to place CTA copy, but to tease the next look to encourage the viewer to keep going through the gallery. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222701248-LCP76M2OW0SQM3VEDD9D/MW_4_Article_Slides_HPGG_C2_02_TShirtA.jpg Persona-Based Holiday Gift Guide (WN13) - "the t-shirt & jeans guy" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222701465-38KMDMGC6PKVAFYWQ3PQ/MW_4_Article_Slides_HPGG_C2_03_TShirtB.jpg Persona-Based Holiday Gift Guide (WN13) - "the t-shirt & jeans guy" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222703099-DZZ72I7BVFJ7Q2LQHKJ6/MW_4_Article_Slides_HPGG_C2_04_ShirtTieA.jpg Persona-Based Holiday Gift Guide (WN13) - "the dress shirt & tie guy" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222702776-PP608ZC6NYEB20E1WZKK/MW_4_Article_Slides_HPGG_C2_05_ShirtTieB.jpg Persona-Based Holiday Gift Guide (WN13) - "the dress shirt & tie guy" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222705283-PX8QUMUZQKTK5XZA6PBU/MW_4_Article_Slides_HPGG_C2_06_CoatA.jpg Persona-Based Holiday Gift Guide (WN13) - "the jacket/coat guy" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222704513-MBK3FWJ65HBHM534VP2Y/MW_4_Article_Slides_HPGG_C2_07_CoatB.jpg Persona-Based Holiday Gift Guide (WN13) - "the jacket/coat guy" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222706633-W9M3ZOI0AN5Y0QBDCMI3/MW_4_Article_Slides_HPGG_C2_08_SweaterA.jpg Persona-Based Holiday Gift Guide (WN13) - "the sweater guy" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222706923-YCO7BKK63VQCB6OTJ1P4/MW_4_Article_Slides_HPGG_C2_09_SweaterB.jpg Persona-Based Holiday Gift Guide (WN13) - "the sweater guy" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222708149-UYF23INAHC82F2ZX2X60/MW_4_Article_Slides_HPGG_C2_10_ModernSuitA.jpg Persona-Based Holiday Gift Guide (WN13) - "the modern suit guy" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222709270-F80TBNWGXV8O9BVOF4FW/MW_4_Article_Slides_HPGG_C2_11_ModernSuitB.jpg Persona-Based Holiday Gift Guide (WN13) - "the modern suit guy" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222710697-WODT6YANAMHOLCEDZ1J9/MW_4_Article_Slides_HPGG_C2_12_ClassicSuitA.jpg Persona-Based Holiday Gift Guide (WN13) - "the classic suit guy" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222711310-Z7T6X8NSBWE8YZ841FMV/MW_4_Article_Slides_HPGG_C2_13_ClassicSuitB.jpg Persona-Based Holiday Gift Guide (WN13) - "the classic suit guy" https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396222761652-H0DN64C5MAVYPFX6T3BI/MW_4_DEPT_HEADER_HPGG_layout.jpg Persona-Based Holiday Gift Guide (WN13) - product spill landing page header https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396223302432-GRM9IHTZIW4TMRW9HEE0/MWWN13_GLHPGG_SC_4_V3.jpg Persona-Based Holiday Gift Guide (WN13) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396223554531-LNXPLQ0ZPIWL8EWTGV1F/MWWN13_GLHPGG_SS_12_V2.jpg Persona-Based Holiday Gift Guide (WN13) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396223579483-QON19QD1L5LRFX5S1CQI/MWWN13_GLHPGG_SUIT_5_V3.jpg Persona-Based Holiday Gift Guide (WN13) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396223591009-DGAV9FEJ8E2JTQXDURGL/MWWN13_GLHPGG_SUIT_6_V2.jpg Persona-Based Holiday Gift Guide (WN13) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396223606722-MHUVX3EQN67LKTE7AQ5E/MWWN13_GLHPGG_SUIT_11_V3.jpg Persona-Based Holiday Gift Guide (WN13) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396223621878-2X0P4JAEVAJ7OUEHE6Y9/MWWN13_GLHPGG_SW_3_V3.jpg Persona-Based Holiday Gift Guide (WN13) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396223640096-51S0GQGLWOTKYTYPGYUI/MWWN13_GLHPGG_SW_CAS_1_V2.jpg Persona-Based Holiday Gift Guide (WN13) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396223669145-JSLJP5N3QISC5H70XBJ6/MWWN13_GLHPGG_SW_CAS_10_V3.jpg Persona-Based Holiday Gift Guide (WN13) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396223701384-E49LMFSMUV9XNUXEBLZI/MWWN13_GLHPGG_SW_OW_CAS_2_V3.jpg Persona-Based Holiday Gift Guide (WN13) http://www.larissawaters.me/modern-dad daily 0.75 2013-11-08 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396225617681-K5EDUA1ZC5HYB2PEV9SY/Screen+shot+2012-06-01+at+9.35.13+AM.png Modern Dad (FD12) - Father's Day Gift Guide 2012 Father's Day 2012 came at the peak of our rollout of the "Modern Fit" initiative for Spring/Summer. Across the tailored clothing industry, suits were becoming trimmer and shorter through the body and we were asked to support this push throughout our marketing materials online. We kicked off our Gift Guide with the headline "Modern Dad" in one of our new Modern Fit suits and the thread carried throughout the piece. For set design and props, we pulled in elements from the higher level branding location shoot that was featured in store visuals and in broadcast: cement texture, a park bench and a newspaper rack. Also taken into consideration, was the "Buy One, Get One Free" promotion running simultaneously and how our images could support that. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396225618086-P7U5I7N4V6YK73BMYYYK/Screen+shot+2012-06-01+at+9.35.25+AM.png Modern Dad (FD12) - Father's Day Gift Guide 2012 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396225619496-KLR2QZ8TLBO1Z7W9FPJ8/Screen+shot+2012-06-01+at+9.35.38+AM.png Modern Dad (FD12) - Father's Day Gift Guide 2012 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396225619726-KUWJB233NULDM0Q4W17P/Screen+shot+2012-06-01+at+9.35.48+AM.png Modern Dad (FD12) - Father's Day Gift Guide 2012 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396225621153-FFR9TZOS2AEPS2PTY2IB/Screen+shot+2012-06-01+at+9.35.57+AM.png Modern Dad (FD12) - Father's Day Gift Guide 2012 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396225652952-7PKCE30O5W3HK30FWFZA/Screen+shot+2012-06-01+at+9.36.06+AM.png Modern Dad (FD12) - Father's Day Gift Guide 2012 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396225653229-ZUAXLY9D9CZF6N6GWXDN/Screen+shot+2012-06-01+at+9.36.13+AM.png Modern Dad (FD12) - Father's Day Gift Guide 2012 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396225654995-T7A5JHA8GXDXJGXVXULC/Screen+shot+2012-06-01+at+9.36.24+AM.png Modern Dad (FD12) - Father's Day Gift Guide 2012 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396225655245-6WR3BZI9HUYDQVGOPB87/Screen+shot+2012-06-01+at+9.36.33+AM.png Modern Dad (FD12) - Father's Day Gift Guide 2012 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396225657996-AUHSGVLUTB2HY6E7THC2/Screen+shot+2012-06-01+at+9.36.43+AM.png Modern Dad (FD12) - Father's Day Gift Guide 2012 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396225709722-44T4AXEA4NWDQI0P9IG6/Screen+shot+2012-06-01+at+9.36.56+AM.png Modern Dad (FD12) - Father's Day Gift Guide 2012 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396225751136-HFXRJSWXYG43XPU4LRH6/Screen+shot+2012-06-01+at+9.37.04+AM.png Modern Dad (FD12) - Father's Day Gift Guide 2012 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396225791306-KPZ1VLNA7YBCIJZU31EL/Screen+shot+2012-06-01+at+9.37.13+AM.png Modern Dad (FD12) - Father's Day Gift Guide 2012 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396225791261-EVVQ9T8XVF0VQVMT4FDK/Screen+shot+2012-06-01+at+9.37.22+AM.png Modern Dad (FD12) - Father's Day Gift Guide 2012 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396225868835-7TBAIG1VOVVN3LH68YGB/Screen+shot+2012-06-01+at+9.37.29+AM.png Modern Dad (FD12) - Father's Day Gift Guide 2012 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396225869087-DXAV53VNNQ0I9FN18291/Screen+shot+2012-06-01+at+9.37.43+AM.png Modern Dad (FD12) - Father's Day Gift Guide 2012 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396225547732-6ZQNVPEQEJO3SRD908NH/Screen+shot+2012-06-01+at+9.34.16+AM.png Modern Dad (FD12) - Homepage Feature https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395901970775-GKLH5S59JALYA8FDKL92/Screen+shot+2012-06-07+at+5.14.13+PM.png Modern Dad (FD12) - Homepage Feature https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395902095569-KLMZOQ4MZ8O4QRXVK2WK/Screen+shot+2012-06-20+at+11.17.58+AM.png Modern Dad (FD12) - Homepage Feature https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395901969866-7IALM1P18QOBOD0E5RVT/Screen+shot+2012-06-07+at+9.22.30+AM.png Modern Dad (FD12) - Email Feature https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396225547548-F7SCS0CEAR69ARQHH78I/Screen+shot+2012-06-01+at+9.34.54+AM.png Modern Dad (FD12) - category header https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395902117956-IXH1072YH594ARQETUBT/Screen+shot+2012-08-02+at+2.48.28+PM.png Modern Dad (FD12) - Online Marketing Banners http://www.larissawaters.me/we-mean-business daily 0.75 2013-11-08 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1397535454779-SV58JJVC5Y399B9YGDW0/MW_FallLB12_C2_intro_highres_01.jpg We Mean Business (FA12) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1397535454871-AD3105RHOAGIOXZ37AGB/MW_FallLB12_C2_intro_highres_02.jpg We Mean Business (FA12) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1397535455419-12QLDX5XEKFSEIK3ZOVP/MW_FallLB12_C2_intro_highres_03.jpg We Mean Business (FA12) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1397535455525-GTTGA9QGWJIVP8TOAJDU/MW_FallLB12_C2_intro_highres_04.jpg We Mean Business (FA12) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1397535455972-SWZ4FRZ1LKFQ1WEBMV1N/MW_FallLB12_C2_intro_highres_05.jpg We Mean Business (FA12) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1397535456062-XFEJMCG8E403HMFLLDT5/MW_FallLB12_C2_intro_highres_06.jpg We Mean Business (FA12) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1397535298558-0FBAM2ZDIXYWVACH0HXR/MW_FallLB12_C2_Highres_0000_01_Versatility+Suit.jpg We Mean Business (FA12) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1397535298646-SSOJFIT5S013OQFBAFTT/MW_FallLB12_C2_Highres_0001_02_Day+to+Night+SUit.jpg We Mean Business (FA12) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1397535300360-ZSG1Y7SDAK8KLT9SK7LD/MW_FallLB12_C2_Highres_0002_03_Business+Travel+jacket.jpg We Mean Business (FA12) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1397535301052-DYNNFZ0Q8HLQCO5B0QTV/MW_FallLB12_C2_Highres_0004_04_Casual+Friday+layers+copy.jpg We Mean Business (FA12) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1397535301643-LQ15Q8CQ7GMPGZK2GXTR/MW_FallLB12_C2_Highres_0005_05_Pants_Shoes.jpg We Mean Business (FA12) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1397535303181-UEB16DRMRQHM1JKNPUIC/MW_FallLB12_C2_Highres_0006_06_Friday-Weekend+Cardi.jpg We Mean Business (FA12) http://www.larissawaters.me/person daily 0.75 2013-11-08 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396229993553-KOGHN28CKCH5Q4M0LHIH/Meredith2.jpg Person 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https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396242589260-J4DTPKHB5C3JZKPRGD3K/LM2.jpg LookMaker™ - LookMaker™ When the tab is clicked, a popover comes up showing the catalog image, along with that key item styled out three different ways, with a brief description of each. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396242714687-RZGWZD2T4CINZ7IJKP63/LM3.jpg LookMaker™ - LookMaker™ Once a Look is selected, the customer is taken to a bundled look page, where they are able to buy any or all of the complete look's items. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396242588658-MW8PQ6X7LC8TCG6P6XES/LM_LP.jpg LookMaker™ - LookMaker™ Styles There is also a spill page of all currently available LookMaker™ looks to easily see them in one place and be directed to from email or the Looks Landing Page.   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They are also frequently used individually to supplement our editorial photography throughout the quarter or whenever the product is relevant. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1401685375607-LJRBTN7SN0APOQ0F5E0P/Screen-Shot-2014-06-01-at-9.56.37-PM.jpg LookMaker™ https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1401684720025-WEZAWRPIK8L34VJQJREB/Screen+Shot+2014-04-10+at+3.44.38+PM.png LookMaker™ https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395901288714-TDDIFDAX0UJJH2UBOA8S/Screen+shot+2013-05-08+at+9.50.27+AM.png LookMaker™ - Online Marketing Usage The images have also been used for online marketing needs, such as these banners for the launch of the newly redesigned eCommerce site. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396242740285-HKPSKR3X11IJWD79XF81/Screen+Shot+2014-03-30+at+10.05.08+PM.png LookMaker™ - LookMaker™ SP14 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396242738810-N7ZQSDG7SF3SS3MAKJ7K/Screen+Shot+2014-03-30+at+10.03.50+PM.png LookMaker™ - LookMaker™ Holiday/WN13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396242739566-1MLQ7E4TSUMF80C5XC80/Screen+Shot+2014-03-30+at+10.04.09+PM.png LookMaker™ - LookMaker™ FA/WN13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396242739546-3F1419ADTZF3H0ROP3KO/Screen+Shot+2014-03-30+at+10.04.19+PM.png LookMaker™ - LookMaker™ SU13 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396242740401-8G4NYN36H40LUGL91A72/Screen+Shot+2014-03-30+at+10.04.50+PM.png LookMaker™ - LookMaker™ SP13 http://www.larissawaters.me/identity daily 0.75 2013-11-08 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396237082713-3LNWOSZFEKKJN1ULIHCW/bruto.jpg identity - Personal Vineyards at Brutacao explorations Exploration of logo redesign to refine griffin mark and add typographic elements. (for Marcus Associates) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395897300900-QP5VGOF2GPAML0CZG4G7/brutocaovineyard.jpg identity - Personal Vineyards at Brutocao Final logo redesign (for Marcus Associates) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396237202622-YKV48BH6ZQ37Y578IIEN/tenuta_logo.jpg identity - Tenuta Di Arceno Logo redesign for a Tuscan winery. Typography was inspired by the original lettering found on the winery's stone entryway. (for Duncan/Channon) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396241697317-XWX7ADQMLXBQH8PX8JZS/tenuta.jpg identity - Tenuta di Arceno exploration One of three proposed packaging design concepts using the new logo and a rendering of their iconic archway   https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396237111461-4W82XDM6SKTDNUG22KM5/firehouse_logo.jpg identity - Firehouse Animal Health Center Logo design for a Colorado animal hospital. (for Marcus Associates) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395897376897-952XAW8HHNJZFNLWJUA6/Firehouse_stage3_01-Firehou.jpg identity - Firehouse Animal Health Center identity system (for Marcus Associates) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396237136051-XTIPN78NG4YHEQVNT1MY/surescripts.jpg identity - Surescripts Logo design for an electronic medical records company. (for Duncan/Channon)   https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396237506694-MUGYFF2J17XQX7ZVBAAF/surescripts_web.jpg identity - Surescripts Logo usage on web portal. (for Duncan/Channon) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396237135184-25FHR8N8KIQBAHC265MO/globes.jpg identity - Surescripts explorations alternate preliminary marks explored for Surescripts. (for Duncan/Channon) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396237135879-UXM4NG7L2365T1MU6RB0/RWLC_logo.jpg identity - RW Land and Cattle Co. Logo design for Colorado real estate business (for Marcus Associates) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396237135750-9YF5LR7B40SL7D2XKIH3/RWLC_bc.jpg identity - RW Land and Cattle Co. letterpress business card (for Marcus Associates) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396237098737-TDX1BS92UWX92EALQH5C/CNF_logo.jpg identity - Campus at North First Logo design for Silicon Valley business development (client: Tishman Speyer Properties | for Duncan/Channon) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395897321219-7FIT2TTBZDNE57DB4ARQ/CNF.jpg identity - Campus at North First leasing information collateral folder (client: Tishman Speyer | for Duncan Channon) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396237236438-WB0BR5VSE5Q8CTRH1H67/_DSC5321.jpg identity - Campus at North First embossed logo detail   https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396237136068-XDCYU6MV7ZB3FEZS7H27/SCT.jpg identity - Santa Clara Towers Logo design and way-finding signage for a Silicon Valley property (client: Tishman Speyer | for Duncan/Channon) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395896999043-BFBXTH954SO6TE84U3WH/CLC_logo.jpg identity - Courtney LaCava logo design for an ayurvedic practitioner   https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395896998993-UFL0TETBC0UEGU4BUWKO/CLC_bc.jpg identity - Courtney LaCava business card design https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395896999269-5ZCJRWNTJE55H8I472DE/CLC_postcard.jpg identity - Courtney LaCava promotional postcard https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396237135688-73AMR10G51ACA9NQSZR0/KEMD_logo.jpg identity - Kate Ellen Metalsmithing & Design logo design for a jewelry designer https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396237307162-TI8GH3JA1LQSGYWVWCKV/KEMD_bc.jpg identity - Kate Ellen Metalsmithing & Design business card https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396237282467-3THZNFXUCJ5JGOWVZ2ZY/IMG_1884.jpg identity - Kate Ellen Metalsmithing & Design custom belt buckle in process https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395897346693-NXKOMNE0PANV8HHI2NZ1/ERpromo.jpg identity - Elliot Randall promotional mark for an Americana singer-songwriter https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396237339633-X1EAFEIDT5C8REXC2HIT/PB_airfreshener.jpg identity - Pine & Battery promotional mark for a rock band https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396237369623-77NYRPGXTKYDEJGYT8ER/PB_treepkg.jpg identity - Pine & Battery custom promotional air freshener https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396237533788-HTGWPI0YSNH8HB7UG1ZH/tizka1.jpg identity - Tizka Salon exploration logo and business card explorations for a hair salon http://www.larissawaters.me/branding-and-design daily 0.75 2013-11-08 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396239719912-EVI9534H286I6ADZPLQR/E_whitelong_k_1.jpg branding & design - Sanita Clogs The shoebox design for Sanita Clogs incorporated color coded label elements on the outside end of the box for the retailers to easily identify between Men's, Women's and Kid's styles. Client: Sanita USA for Duncan/Channon (CD: Anne Lemme) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396239799007-C5W50V93YYWLU1TOH665/sanita.jpg branding & design - Sanita Clogs We reshot each clog for this retailer's catalog. It incorporated the higher level advertising campaign imagery, as well as new style guide elements. Responsible for: Layout and design, product photography art direction and post production. Client: Sanita USA for Duncan/Channon (CD: Anne Lemme) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396239900800-XP1LP5069Z7ASKFYVPMA/_DSC5355.jpg branding & design - Sanita Clogs Catalog contents Client: Sanita USA for Duncan/Channon (CD: Anne Lemme) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396239901382-81NZ6BBCYJKJ2RHHZT8F/_DSC5361.jpg branding & design - Sanita Clogs Catalog style index and back cover folder Client: Sanita USA for Duncan/Channon (CD: Anne Lemme) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396239924039-AWZMARQT1UHMG4JKCK3H/_DSC5366.jpg branding & design - Sanita Clogs Display card "pop-ups" were designed to stand freely on countertops and shelves, or be tucked into the shoes themselves. Client: Sanita USA for Duncan/Channon (CD: Anne Lemme) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396245171268-JUT4NQ1PMSSDYE2VHWW3/ER_CG_recordcover.jpg branding & design - Elliot Randall & The Deadmen CD packaging for "Caffeine & Gasonline" LP   https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396245171248-M00DDZBB2TL9V2EWWHW2/ER_CG_details.jpg branding & design - Elliot Randall & The Deadmen CD packaging for "Caffeine & Gasonline" LP https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396239887705-AF66I0040EF2DJ7P0DIB/_DSC5327+copy.jpg branding & design - Victoria & Adam Letterpress wedding invitations for a wedding at the Corinthian Yacht Club. I custom designed and illustrated an anchor made of elements found in Corinthian columns to combine the femine and masculine together and symbolize the strength of the marriage bond.   https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240065259-EHA0T2WMJJGCUONIWPY2/VIC_inviteanchordetail.jpg branding & design - Victoria & Adam Detail and hand-illustrated and hand-lettrpressed invitation https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240000277-0YKDX37IKE9FOVQWHJV8/VandA_menu.png branding & design - Victoria & Adam The design carried over into menus for the wedding reception. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240000749-ZMOQX8JD412H0CZSXWLT/VandA_placesettings.png branding & design - Victoria & Adam Menus and placecards at the reception https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240002482-1GKS3N4Q5C9UQI6ZS5K2/VandA_table.png branding & design - Victoria & Adam The fully set table https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396239955283-VUQ54QG3VD46NW9JDET9/KEMD_emails.jpg branding & design - Kate Ellen Metals Launch email announcement for the "Acetylene Will" collection. Photography by Larissa https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396239955441-2X7RYSRAR2PCYFFB7AZQ/KEMD_logo.jpg branding & design - Kate Ellen Metals Marketing image for "Acetylene Will" Photography by Larissa https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396239955493-UFX2D2C854D9FR2I7TXD/KEMD_pc1.jpg branding & design - Kate Ellen Metals Postcard announcement for "Acetylene Will" collection launch. Photography by Larissa https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396241360154-LJD538IPXHTIEXOGG4J8/KE_metapromo_B.jpg branding & design - Kate Ellen Metals Posters, postcards and email for launch of the "META" collection and exhibition. Photography by Greg Murphy & Larissa Waters https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395897223288-D9TYPBT3VX8MRE7G1NJF/akeys.jpg branding & design - Ross Pelton Photography Large format business card for photographer   https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396245408783-5OHIKRC44GBZDJK3GJX0/LW_samples_Page_11.jpg branding & design - Ross Pelton Photography Large format business card for photographer https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240099262-E5SOJUMFRO9VHNWM21BD/CNF_inserts.jpg branding & design - Campus at North First Leasing material information sheets Client: Tishman Speyer for Duncan/Channon   https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396244868525-AGUBZ3LCLKQXP4BW3QBY/DELL_05.jpg branding & design - Dell DM Direct Mail postcard and cards for Dell computers Client: Dell for Haggin Marketing https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396244868646-70BAED9TI0XOAEKZKYVF/DELL_06.jpg branding & design - Dell Gaming DM Concept Direct mail brochure concept Client: Dell for Haggin Marketing https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396244868812-OP05MR6JTMK1LREKFAX9/DELL_07.jpg branding & design - Dell Gaming DM Concepts Direct mail brochure concept (Bottom concept was chosen) Client: Dell for Haggin Marketing http://www.larissawaters.me/wine-1 daily 0.75 2021-11-09 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1401686931346-ZVE8VJ6GGS4K986U2LGT/LW_samples_Page_38.jpg wine - Arrowood Print Ad Print Ad for Food + Wine highlighting the winemaker, Richard Arrowood's meticulous obsession with winemaking. Photographer: Sara Sanger Client: Jackson Family Wines for Duncan Channon (CD: John Munyan) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1401687051345-RYIU2ANDYN46RDIADHMQ/LW_samples_Page_41.jpg wine - Los Alisos brand launch Wine label and photo art direction for the launch of a new wine brand. Client: Jackson Family Wines for Duncan Channon (CD: John Munyan) Photography: Sara Sanger https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395897655714-SGMO1O6685Y23UJ7VD83/Los_Alisos_collateral_rt1.jpg wine - Los Alisos Collateral Printed launch materials and tasting notes cards   https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395897694534-DY6MJOFG1MWZW3P08YOJ/Los.jpg wine - Los Alisos Collateral Tasting note sheets and cards https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240384077-N8K7UOPFZZ3TW7V7L60G/LOS_card.jpg wine - Los Alisos Collateral foil printing detail https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240383759-EERXYBCIXSQWMRUJO3F1/LOS_coverdetail.jpg wine - Los Alisos Embossing detail   https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240385451-P20H74I71ZORJ6DETDOT/LOS_mapdetail.jpg wine - Los Alisos Collateral foil detail on map of vineyards https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240385387-K1ZS89T456HZ2I3A36U3/LOS_treedetail.jpg wine - Los Alisos Collateral foil printing detail on back of folder pronounciation   https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395897694526-WZDGLD1WU702273IBTAJ/Los_web.jpg wine - Los Alisos Microsite https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396241745072-99JMKUS8S66SSET2JUDH/tenuta2.jpg wine - CONCEPTS: Tenuta di Arceno 1/3 Wine label design concepts for a Tuscan winery. This concept incorporates the Tuscan sun and a graphic representation of the winery's iconic arch entryway. Client: Jackson Family Wines for Duncan/Channon   https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396241745164-UVG8DGLWV4MULAVF6XUO/tenuta3.jpg wine - CONCEPTS: Tenuta di Arceno 2/3 Wine label design concepts for a Tuscan winery. This concept the shape of the Tuscany region with a decorative Italian flourish and on one varietal the archway is represented. Client: Jackson Family Wines for Duncan/Channon https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396241744701-1YMYZI53XZRGM3FJRWRZ/tenuta.jpg wine - CONCEPTS: Tenuta di Arceno 3/3 Wine label design concepts for a Tuscan winery. This concept features the type treatment adapted from the archway itself as the hero along with a rendering of the archway in colors associated with the region. Client: Jackson Family Wines for Duncan/Channon https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1401686966254-9EOOIG2J1HL257ZPJVPT/LW_samples_Page_37.jpg wine - Andiron brand/packaging concept one of multiple proposed name and packaging designs for an emerging wine brand. Client: Jackson Family Wines for Duncan Channon (CD: John Munyan) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1401686977141-GIH6KBFFMWM7VXE2FD8V/LW_samples_Page_39.jpg wine - Farrier brand/packaging concept one of multiple proposed name and packaging designs for an emerging wine brand. Client: Jackson Family Wines for Duncan Channon (CD: John Munyan) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240255625-HUS2E1AEJ12T91M0QS6Q/catchwire.jpg wine - CONCEPTS: Catchwire Catchwire was the proposed name of an emerging potential lower pricepoint white wine that had a younger target audience. "Catchwire" is what is used to hold up the vines in a vineyard, so the label designs incorporated that as a visual element. Client: Jackson Family Wines for Duncan/Channon (CD: John Munyan) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1401686977655-FM8D9UP0E3ZHTYPXR1GW/LW_samples_Page_40.jpg wine - Farrier's Bend brand/packaging concept one of multiple proposed name and packaging designs for an emerging wine brand. Client: Jackson Family Wines for Duncan Channon (CD: John Munyan) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396241453391-M8NPNCV9BR9DWKF3XJOV/BLOCKNINE.jpg wine - CONCEPTS: Block Nine Wine Label Label concepts for a small California winery Client: Block Nine for Macchiatto Design   https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395897070488-GNOZ6QV8XD6ADS33FT5B/blackstone_POS.jpg wine - Blackstone Point-of-Sale Point of Sale campaign for Blackstone wines leading customer to believe you will want to drink a lot of it... Responsible for: Initial concepting, photo art direction and design Case cards, wine detail sheets, and tasting notes. Client: Constellation Wines for Duncan Channon (CD: Anne Lemme) https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240268194-4Q1CMEI6UPRW3N03ALYY/blackstone_flowpos.jpg wine - Blackstone Point of Sale Point of Sale campaign for Blackstone wines leading customer to believe you will want to drink a lot of it... Store Display Client: Constellation Wines for Duncan Channon https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240268626-FM162EYHPEEF8HG2OJNO/Blackstone_flowprint.jpg wine - Blackstone Collateral Wine detail sheets and tasting notes. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395897160600-A09KGBBO1UK07PCPLS0X/TDA_Booklet_cover.jpg wine - Tenuta di Arceno Pocket Brochure Design for pocket size trifold brochure for Tuscan wine brand. Client: Jackson Family Wines for Duncan/Channon https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395897160909-LL9XJK6BD0STCPOJDC71/TDA_Booklet_inside2.jpg wine - Tenuta di Arceno Pocket Brochure Design for pocket size trifold brochure for Tuscan wine brand. Client: Jackson Family Wines for Duncan/Channon https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395897161203-1IIZHBZWUTD1P9FJQMJZ/TDA_Booklet_inside3.jpg wine - Tenuta di Arceno Pocket Brochure Design for pocket size trifold brochure for Tuscan wine brand. Client: Jackson Family Wines for Duncan/Channon https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395897160636-U04LJZOS9RU67REA7F5W/TDA_Booklet_backcover.jpg wine - Tenuta di Arceno Pocket Brochure Design for pocket size trifold brochure for Tuscan wine brand. Client: Jackson Family Wines for Duncan/Channon https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240268727-G7IQ2H7194OW17CTOMN6/BV_rackcard.jpg wine - Beaulieu Vineyard Tasting Room Card Client: Diageo Wines for Duncan Channon https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240269173-Q4GMUMN27EML8HUTP0QL/BV_winesheets.jpg wine - Beaulieu Vineyard Tasting Room Notes Client: Diageo Wines for Duncan Channon https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240299613-6EW4WEH6YC8M0KNGG41N/DIA_winesale1.jpg wine - Diageo Employee Wine Sale Brochure Employee purchase brochure for the holiday season. Responsible for bottle photo art direction and brochure design. Client: Diageo for Duncan/Channon https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240300220-QCXZX193O07QL6M2422S/DIA_winesale3.jpg wine - Diageo Employee Wine Sale Brochure Employee purchase brochure for the holiday season incorporated foods that are common in wine tasting flavor profiles along with holiday ornaments. Responsible for photo art direction and design. Client: Diageo for Duncan/Channon https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240299906-DNW4YYFY32TBSU1OMBF3/DIA_winesale2.jpg wine - Diageo Employee Wine Sale Brochure Employee purchase brochure for the holiday season incorporated foods that are common in wine tasting flavor profiles along with holiday ornaments. Responsible for photo art direction and design. Client: Diageo for Duncan/Channon http://www.larissawaters.me/online1 daily 0.75 2013-11-08 https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1401678510481-IG15TKFAGPTT3N7QG9KZ/14-4557+MW+Mix+It+up+Editorial+May7_R3.jpg online https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396248245208-CXQ8TQTNO00P5UAFP5ON/100128_promformal_LP_FINAL.jpg online - Fall Formal Refresh Refresh of Landing Page using new imagery and graphic treatments for Fall Formal and teasing Prom Rep for the upcoming season. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396248244869-OGGJ56BBQRYHDJX9IN7E/100128_promformal_HowToRent_FINAL.jpg online - Fall Formal Refresh Refresh of How to Rent a Tuxedo page with new imagery and graphic treatment. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396247612429-8IWBTUIWTWDHPVHWWY9B/110864_MWT_Quince_commercialB.jpg online - Quinceañera Landing Page Landing page for Quinceañera marketing for tuxedo rental. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396248560020-A5VZV3BO9LCUT8R2LFUD/130572_MW-4.0_Draft-your-dream-team_1.1.jpg online - Guy'd Lines Long Article "Draft Your Dream Team" is a long-form editorial article all about the key player who help you take care of your menswear garments: The Tailor, The Dry Cleaner, an The Reweaver. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396247405990-E5U06HIZUY03C57FLJB0/MW-4.0_All_About_TIES_article_v2.2.jpg online - Guy'd Lines Long Article A long-form editorial article all about ties. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396248827464-X4XNZ4INIPB31FEUUZ7W/design1.6.jpg online - Designer Spotlight Email https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396248102684-CZHERTCXLV797HY3DR8F/May17_banners_comps_R1_GradsBOGO100.jpg online - Online Marketing Banners For Men's Wearhouse "BOGO 100" promotion with a focus on graduation. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396247680183-ULQO69NRMYUYO4KJC5U0/Wedding_COLOR_300x250_R2.jpg online - Online Marketing Banners: Wedding Banners marketing to our color-conscious bride. Interactivity allows the user to change the color of the bridesmaid dress and coordinating groomsmen's vests by rolling over "bubbles" of color that are design elements from the Color Coordinator tool online for tux rental. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396247680071-IWZ13YDYKYPJV6YAH8IZ/Wedding_COLOR_sizes.jpg online - Online Marketing Banners: Wedding The concept was developed across multiple size banners. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396247741042-EQVL84YN4F1TUTJPKOLN/Wedding_OFFER_300x250_pacing.jpg online - Online Marketing Banners: Wedding This offer targeted larger party weddings with a dollar off message. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396247983232-ZAFMSQ6A1S3VE709EKTF/Wedding_OFFER_sizes.jpg online - Online Marketing Banners: Wedding https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396248036899-AD2TNNCXU2QALPSV08K3/Wedding_PRICE_160x600.jpg online - Online Marketing Banners: Wedding This set of banners tested a "starting at" pricing message. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1395897558730-HBPUTWERJU26CSGJ5EM7/KMB_sampleweb_home.jpg online - KM Beauty Website Website concepts for a hair and makeup artist's portfolio site. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396240854917-QAHXBQMZD6MUDIIBPVK5/ReMused_websamples_Page_02.jpg online - KM Beauty Website Website concepts for a hair and makeup artist's portfolio site. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396239854410-7D2NCH6QF1BEC9INLB1S/PB_sampleweb_home.jpg online - Pine & Battery Website Redesign Proposed website redesign for a rock band. https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396239955261-WMEFZ7R95J3KV4UAES6F/KEMD_earrings.jpg online - Kate Ellen Metals Website The first iteration of the website for Kate Ellen's jewelry design business, featuring her first collection, "Acetelyne Will." Photography by Larissa Waters https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396239955652-GRA3VGRUEBBH2JPZO6FO/KEMD_rings.jpg online - Kate Ellen Metals Website https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396245586519-QDLBANIYGC5C4TUAZ2QU/KE_META_site_template_lookbook.jpg online - Kate Ellen Metals Website: META For her second collection, META, we redesigned her website to go with the look and feel of the new photography. The intro was a lookbook of the images. It also needed to build in eCommerce functionality and house press, contact and event info. Photography by Greg Murphy, Kate Murphy and Larissa Waters https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396245585930-DD3L0R5D11ECEGV5S47V/KE_META_site_template_catlanding.jpg online - Kate Ellen Metals Website: META main product categories https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396245587476-F9ZPBMBCODBH2JOCF3Y6/KE_META_site_template_ringsgal.jpg online - Kate Ellen Metals Website: META Product Category Grid Template https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396245587416-J8CR23HOVCTLVE3GTU3M/KE_META_site_template_ringsalb.jpg online - Kate Ellen Metals Website: META Product Detail Page Template https://images.squarespace-cdn.com/content/v1/523a3fd0e4b013699935c459/1396245586031-5RJGATZA76FXA6F0KXX7/KE_META_site_template_eventslanding.jpg online - Kate Ellen Metals Website: META Events and Press Landing Page Template 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