The Cutting Room Floor

Photo Art Direction & Creative Direction

Favorites that didn’t make the consumer facing cut.

In every campaign, every photo shoot, there are always those images that you think are the bees knees but others don’t quite see your “vision.” Evaluating creative brings with it a ton of personal bias either positive or negative. Sometimes the brand just simply isn’t ready for the jelly yet, but I’ve always believed you often have to push further to land in a place of progress. So here’s a little selection of some of my faves that got cut over the years.