For Father's Day 2013, we turned to our marketing and merchandising employees for some "real dads" inspiration. What better way to show looks for Father's Day than to show what the fathers of Men's Wearhouse themselves would wear. We were able to highlight each of the six dad's individual personality and style, and speak to how their lives as dads influenced what they wore. We shot each dad with their children, as well as on their own for usage in the summer drive-time after Father's Day had passed.
 

To compliment the editorial on-figure article, we also created a small gift guide of easy gift items featuring summer product. The cross-sell section below the gallery included additional gift ideas and a link to the on-figure article with a featured dad that related to gift item above.

A few fun props were added to this shot to represent a range of the stages of fatherhood.