"Dads Know"
(Father's Day '15)
Men's Wearhouse Father's Day 2015
Photographer: Larry Bartholemew
Wardrobe Stylist: Jennifer Telford
Creative Director: Debra Crawford
Production in collaboration with Phenomenon (broadcast agency)
Site Asset Design: Desiree Peel, Carlos Romero | Email Design: Allison Milmoe
My Contribution: Initial concept and campaign development and brand strategy in collaboration with our broadcast agency, Phenomenon. Photography look and feel, photographer selection, merch selection and style-out of looks, casting and location consultation, shot plan, on-set art direction, image selects and retouch guidance. Review for creative team development of store signage, site and email assets, storyboards for motion graphics direction for broadcast.