"Go There. Start Here." (SP15)

Men's Wearhouse Spring 2015

Photographer: Michael Scott Slosar
Wardrobe Stylist: Jennifer Telford

Creative Director: Debra Crawford
Location Production in collaboration with Phenomenon (broadcast agency)
Studio Production: Rae Gedlaman
Studio Set Construction: Alan Mort
Site Asset Design: Desiree Peel, Carlos Romero | Email Design: Allison Milmoe

My Contribution: Location shoot initial concept and campaign development and brand strategy in collaboration with our broadcast agency, Phenomenon. Studio concept development as an extension of location architectural elements. Photography look and feel, photographer selection, merch selection and style-out of looks, casting consultation, shot plan, on-set art direction, image selects and retouch guidance for both location and studio. Review for creative team development of store signage, site and email assets, storyboards for motion graphics direction for broadcast.