Esquire in Partnership with Men's Wearhouse

Esquire Shirt & Tie Collection: A Partnership With Men's Wearhouse

"The Ultimate Shirt & Tie Collection" was developed by Esquire to be sold exclusively at Men's Wearhouse stores and online, targeting a younger, more trend-forward customer. With the launch of the collection, I was tasked with developing cross-promotional marketing within our existing email, a visual system to leverage existing Esquire editorial content within the "Guy'd Lines" section of the website, as well as photograph additional product stills that could live in tandem with the model imagery Esquire had art directed for their print ad. The holiday launch featured a rich red background and articles featured tips and tricks for the everyman to get through the holiday season. Typography and design elements were inspired by hang tags developed for the line to create a common visual thread for the customer. For Spring, the background stripped to a fresh, clean white to highlight the bold colors and patterns of the product.