Modern Dad (FD13)

Men's Wearhouse Father's Day 2013

On-Figure: Photographer: Peter Z Jones | Wardrobe Stylist: Jennifer Telford | Hair & Makeup: Wallett Lubrich

Product Stills: Photographer: Kevin Twomey | Stylist: Cheryl-Jo

Creative Director: Deborah Harkins | Producer: Rae Gedlaman

My Contribution: Initial concept and development, merch selection and style-out of looks, casting, photography look and feel, set and prop direction, on set art direction with CD collaboration, image selects, editorial article design, wireframe and functionality collaboration with front-end developer, copy guidance, and still photography concept/art direction, photo usage guidelines for cross-channel support.