Guy'd Lines Landing Page Module

Homepage Feature

Guy'd Lines Article Intro

This editorial for Holiday 2013 centered around a persona-based gifting message. We took six different "types" of men based on wardrobe style and showed two looks: your go-to "wearable style" look and a "style refresh" look that takes it up a notch. The intro page was our way of showing all the looks in conjunction with each other to set the viewer up for the experience to follow. We used the cross-sell area below the main image as an opportunity not only to place CTA copy, but to tease the next look to encourage the viewer to keep going through the gallery.