Store Window Vinyl

Campaign Launch Homepage

Hero image plus product detail shots enabled multiple stories and promotions to be told through one outfit.

Campaign Launch Email

The launch email followed the same strategy as the homepage and utilized the same photography, typographic and graphic elements for consistency, telling more of an editorial story in an effort to elevate the brand from the heavy promotion it's known for.

Store Window Vinyl

Hybrid homepage

The goal for the spring campaign was to maintain an editorial voice and tone, even while in promotional periods.

Hybrid email

Connection between the emails and homepages remains an important focus whenever possible. Email afforded us the ability to elevate the editorial "shop able look" as the primary message, while still including the important promotional messaging in a complementary manner.