Thank Dad in Style (FD14)

Men's Wearhouse Spring 2014

Product Stills: Photographer: Kevin Twomey | Stylist: Margot Rego

Creative Director: Meg Bryles | Producer: Rae Gedlaman | Graphic Designers: Gao Xiang & Desiree Peel

My Contribution: Initial concept and development, merch selection and style-out of looks, casting, photography look and feel. propping direction, photographer selection, on set art direction, image selects, lead designers through graphic style guide development, copy guidance, online gift guide product and user flow strategy, creative/art direction of online gift guide, photo usage guidelines for cross-channel support.