Father's Day Gift Guide 2012

Father's Day 2012 came at the peak of our rollout of the "Modern Fit" initiative for Spring/Summer. Across the tailored clothing industry, suits were becoming trimmer and shorter through the body and we were asked to support this push throughout our marketing materials online. We kicked off our Gift Guide with the headline "Modern Dad" in one of our new Modern Fit suits and the thread carried throughout the piece. For set design and props, we pulled in elements from the higher level branding location shoot that was featured in store visuals and in broadcast: cement texture, a park bench and a newspaper rack. Also taken into consideration, was the "Buy One, Get One Free" promotion running simultaneously and how our images could support that.

Father's Day Gift Guide 2012

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