Blueprint (SP14)
Men's Wearhouse Spring 2014
On-Figure: Photographer: Chad Riley | Wardrobe Stylist: Jennifer Telford | Hair & Makeup: Tamara Brown
Product Stills: Photographer: Kevin Twomey | Stylist: Margot Rego
Creative Director: Deborah Harkins/Meg Bryles | Co-Art Director: Daisy Ma | Producer: Rae Gedlaman
My Contribution: Initial concept and development, set design (hand-drawn cityscape backdrop), merch selection and style-out of looks, casting, photography look and feel, photographer selection, on set art direction with co-AD collaboration, image selects, editorial article design, copy guidance, cross-sell product selection and still photography concept/art direction, photo usage guidelines for cross-channel support.